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Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising
In e-commerce advertising, the ad platform usually relies on auction mec...
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Bid Shading by Win-Rate Estimation and Surplus Maximization
This paper describes a new win-rate based bid shading algorithm (WR) tha...
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Bid Shading in The Brave New World of First-Price Auctions
Online auctions play a central role in online advertising, and are one o...
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A Sparse Deep Factorization Machine for Efficient CTR prediction
Click-through rate (CTR) prediction is a crucial task in online display ...
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A Batched Multi-Armed Bandit Approach to News Headline Testing
Optimizing news headlines is important for publishers and media sites. A...
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Predicting Different Types of Conversions with Multi-Task Learning in Online Advertising
Conversion prediction plays an important role in online advertising sinc...
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Field-weighted Factorization Machines for Click-Through Rate Prediction in Display Advertising
Click-through rate (CTR) prediction is a critical task in online display...
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Junwei Pan
