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07/12/2021
An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions
Since 2019, most ad exchanges and sell-side platforms (SSPs), in the onl...
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09/19/2020
Bid Shading by Win-Rate Estimation and Surplus Maximization
This paper describes a new win-rate based bid shading algorithm (WR) tha...
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09/02/2020
Bid Shading in The Brave New World of First-Price Auctions
Online auctions play a central role in online advertising, and are one o...
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06/09/2018