KIBS Innovative Entrepreneurship Networks on Social Media
share
The analysis of the use of social media for innovative entrepreneurship in the context has received little attention in the literature, especially in the context of Knowledge Intensive Business Services (KIBS). Therefore, this paper focuses on bridging this gap by applying text mining and sentiment analysis techniques to identify the innovative entrepreneurship reflected by these companies in their social media. Finally, we present and analyze the results of our quantitative analysis of 23.483 posts based on eleven Spanish and Italian consultancy KIBS Twitter Usernames and Keywords using data interpretation techniques such as clustering and topic modeling. This paper suggests that there is a significant gap between the perceived potential of social media and the entrepreneurial behaviors at the social context in business-to-business (B2B) companies.
READ FULL TEXT