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08/09/2023
Entire Space Cascade Delayed Feedback Modeling for Effective Conversion Rate Prediction
Conversion rate (CVR) prediction is an essential task for large-scale e-...
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06/06/2023
COPR: Consistency-Oriented Pre-Ranking for Online Advertising
Cascading architecture has been widely adopted in large-scale advertisin...
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05/22/2023
Capturing Conversion Rate Fluctuation during Sales Promotions: A Novel Historical Data Reuse Approach
Conversion rate (CVR) prediction is one of the core components in online...
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09/04/2022
Towards Understanding the Overfitting Phenomenon of Deep Click-Through Rate Prediction Models
Deep learning techniques have been applied widely in industrial recommen...
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08/12/2022
Joint Optimization of Ranking and Calibration with Contextualized Hybrid Model
Despite the development of ranking optimization techniques, the pointwis...
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04/29/2021
Real Negatives Matter: Continuous Training with Real Negatives for Delayed Feedback Modeling
One of the difficulties of conversion rate (CVR) prediction is that the ...
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01/27/2021
One Model to Serve All: Star Topology Adaptive Recommender for Multi-Domain CTR Prediction
Traditional industrial recommenders are usually trained on a single busi...
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11/11/2020