research
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02/24/2023
Keyword Decisions in Sponsored Search Advertising: A Literature Review and Research Agenda
In sponsored search advertising (SSA), keywords serve as the basic unit ...
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10/19/2022
Keyword Targeting Optimization in Sponsored Search Advertising: Combining Selection and Matching
In sponsored search advertising (SSA), advertisers need to select keywor...
research
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03/04/2022