Huiran Li | DeepAI

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Featured Co-authors

Yanwu Yang
15 publications

research

∙ 02/24/2023

Keyword Decisions in Sponsored Search Advertising: A Literature Review and Research Agenda

In sponsored search advertising (SSA), keywords serve as the basic unit ...

0 Yanwu Yang, et al. ∙

research

∙ 10/19/2022

Keyword Targeting Optimization in Sponsored Search Advertising: Combining Selection and Matching

In sponsored search advertising (SSA), advertisers need to select keywor...

0 Huiran Li, et al. ∙

research

∙ 03/04/2022

Optimal Keywords Grouping in Sponsored Search Advertising under Uncertain Environments

In sponsored search advertising, advertisers need to make a series of ke...

0 Huiran Li, et al. ∙