Who Provides the Largest Megaphone? The Role of Google News in Promoting Russian State-Affiliated News Sources
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The Internet has not only digitized but also democratized information access across the globe. This gradual but path-breaking move to online information propagation has resulted in search engines playing an increasingly prominent role in shaping access to human knowledge. When an Internet user enters a query, the search engine sorts through the hundreds of billions of possible webpages to determine what to show. Google dominates the search engine market, with Google Search surpassing 80 decade. Only in Russia and China do Google competitors claim more market share, with approximately 60 to 40 accessing Baidu as of 2022. Notwithstanding this long-standing regional variation in Internet search providers, there is limited research showing how these providers compare in terms of propagating state-sponsored information. Our study fills this research gap by focusing on Russian cyberspace and examining how Google and Yandex's search algorithms rank content from Russian state-controlled media (hereon, RSM) outlets. This question is timely and of practical interest given widespread reports indicating that RSM outlets have actively engaged in promoting Kremlin propaganda in the lead-up to, and in the aftermath of, the Russian invasion of Ukraine in February 2022.
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