Video Recommendation Using Social Network Analysis and User Viewing Patterns
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With the meteoric rise of video-on-demand (VOD) platforms, users face the challenge of sifting through an expansive sea of content to uncover shows that closely match their preferences. To address this information overload dilemma, VOD services have increasingly incorporated recommender systems powered by algorithms that analyze user behavior and suggest personalized content. However, a majority of existing recommender systems depend on explicit user feedback in the form of ratings and reviews, which can be difficult and time-consuming to collect at scale. This presents a key research gap, as leveraging users' implicit feedback patterns could provide an alternative avenue for building effective video recommendation models, circumventing the need for explicit ratings. However, prior literature lacks sufficient exploration into implicit feedback-based recommender systems, especially in the context of modeling video viewing behavior. Therefore, this paper aims to bridge this research gap by proposing a novel video recommendation technique that relies solely on users' implicit feedback in the form of their content viewing percentages.
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