Using Textual Summaries to Describe a Set of Products

07/16/2018
by   Kittipitch Kuptavanich, et al.
0

When customers are faced with the task of making a purchase in an unfamiliar product domain, it might be useful to provide them with an overview of the product set to help them understand what they can expect. In this paper we present and evaluate a method to summarise sets of products in natural language, focusing on the price range, common product features across the set, and product features that impact on price. In our study, participants reported that they found our summaries useful, but we found no evidence that the summaries influenced the selections made by participants.

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