UniRecSys: A Unified Framework for Personalized, Group, Package, and Package-to-Group Recommendations
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Recommender systems aim to enhance the overall user experience by providing tailored recommendations for a variety of products and services. These systems help users make more informed decisions, leading to greater user satisfaction with the platform. However, the implementation of these systems largely depends on the context, which can vary from recommending an item or package to a user or a group. This requires careful exploration of several models during the deployment, as there is no comprehensive and unified approach that deals with recommendations at different levels. Furthermore, these individual models must be closely attuned to their generated recommendations depending on the context to prevent significant variation in their generated recommendations. In this paper, we propose a novel unified recommendation framework that addresses all four recommendation tasks, namely personalized, group, package, or package-to-group recommendation, filling the gap in the current research landscape. The proposed framework can be integrated with most of the traditional matrix factorization-based collaborative filtering models. The idea is to enhance the formulation of the existing approaches by incorporating components focusing on the exploitation of the group and package latent factors. These components also help in exploiting a rich latent representation of the user/item by enforcing them to align closely with their corresponding group/package representation. We consider two prominent CF techniques, Regularized Matrix Factorization and Maximum Margin Matrix factorization, as the baseline models and demonstrate their customization to various recommendation tasks. Experiment results on two publicly available datasets are reported, comparing them to other baseline approaches that consider individual rating feedback for group or package recommendations.
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