Um Sistema de Aquisição e Análise de Dados para Extração de Conhecimento da Plataforma Ebit

11/27/2018

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by   Marcelo Augusto Muniz Teixeira, et al.

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The internet development and the consequent change in communication forms have strengthened as online social networks, increasing the involvement of people with this media and making consumers of products and services, which are more informed and demanding for companies. This context has given rise to Social CRM, which can be put into practice by means of electronic word of mouth platforms, enable web sharing of comments and evaluations about companies, defining their reputation. However, most electronic word of mouth platforms do not provide information for extracting your information, making it difficult to analyze the data. To satisfy this gap, a system was developed to capture and automatically summarize the data of the companies registered in the eBit platform.