#TulsaFlop: A Case Study of Algorithmically-Influenced Collective Action on TikTok
share
When a re-election rally for the U.S. president drew smaller crowds than expected in Tulsa, Oklahoma, many people attributed the low turnout to collective action organized by TikTok users. Motivated by TikTok's surge in popularity and its growing sociopolitical implications, this work explores the role of TikTok's recommender algorithm in amplifying call-to-action videos that promoted collective action against the Tulsa rally. We analyze call-to-action videos from more than 600 TikTok users and compare the visibility (i.e. play count) of these videos with other videos published by the same users. Evidence suggests that Tulsa-related videos generally received more plays, and in some cases the amplification was dramatic. For example, one user's call-to-action video was played over 2 million times, but no other video by the user exceeded 100,000 plays, and the user had fewer than 20,000 followers. Statistical modeling suggests that the increased play count is explained by increased engagement rather than any systematic amplification of call-to-action videos. We conclude by discussing the implications of recommender algorithms amplifying sociopolitical messages, and motivate several promising areas for future work.
READ FULL TEXT