DeepAI AI Chat
Log In Sign Up

Truth in Web Mining: Measuring the Profitability and Cost of Cryptominers as a Web Monetization Model

06/06/2018
by   Panagiotis Papadopoulos, et al.
Foundation for Research & Technology-Hellas (FORTH)
0

The recent advances of web-based cryptomining libraries along with the whopping market value of cryptocoins have convinced an increasing number of publishers to switch to web mining as a source of monetization for their websites. The conditions could not be better nowadays: the inevitable arms race between adblockers and advertisers is at its peak with publishers caught in the crossfire. But, can cryptomining be the next primary monetization model in the post advertising era of free Internet? In this paper, we respond to this exact question. In particular, we compare the profitability of cryptomining and advertising to assess the most advantageous option for a content provider. In addition, we measure the costs imposed to the user in each case with regards to power consumption, resources utilization, network traffic, device temperature and user experience. Our results show that cryptomining can surpass the profitability of advertising under specific circumstances, however users need to sustain a significant cost on their devices.

READ FULL TEXT

page 1

page 2

page 3

page 4

02/06/2020

adPerf: Characterizing the Performance of Third-party Ads

Monetizing websites and web apps through online advertising is widesprea...
12/10/2018

On legitimate mining of cryptocurrency in the browser - a feasibility study

Cryptocurrency mining in the browser has the potential to provide a new ...
01/31/2022

Privacy Limitations Of Interest-based Advertising On The Web: A Post-mortem Empirical Analysis Of Google's FLoC

In 2020, Google announced they would disable third-party cookies in the ...
01/31/2018

Advertising in the IoT Era: Vision and Challenges

The Internet of Things (IoT) extends the idea of interconnecting compute...
02/17/2012

AdSplit: Separating smartphone advertising from applications

A wide variety of smartphone applications today rely on third-party adve...
04/03/2023

Quantifying Carbon Emissions due to Online Third-Party Tracking

In the past decade, global warming made several headlines and turned the...