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The effect of website attributes and mental involvement online impulse purchases

This research aimed at investigating the impact of website features and involvement on immediate online shopping. The research is applied in terms of type and it is causative in terms of methodology. The statistical population consisted of all citizens of Tabriz, who have purchased clothes online at least once and 260 individuals were chosen randomly and the questionnaires were collected according to this sample size. The data were collected by questionnaire. For analysis of the data, software SPSS and for test of the model hypotheses, SEM was used by confirmatory factor analysis. The results showed that the website benefit-oriented features have a positive impact on immediate online shopping and website benefit-oriented features have no significant impact on immediate online shopping.


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