Statistical Analysis of Behavioral Intention Towards Private Umbilical Cord Blood Banking

10/31/2020
by   Sonia Ghayem, et al.
0

In this paper, we propose a conceptual framework to identify the key dimensions affecting behavioral intention to bank umbilical cord blood in Iran. We examine the impact of awareness, reference group, usability, disease history, and price on perceived risk and behavioral intention to use umbilical cord blood banking service. To evaluate the proposed model of umbilical cord blood banking behavioral intention and to test our hypotheses, we apply field exploratory research. We use a five-point Likert scale to form a questionnaire to collect the data. The model is estimated with a sample of 242 Royan cord blood bank customers in Tehran. We use Pearson correlation and structural equation modeling to analyze the structural relationships between research variables, perceived risk, and behavioral intention. This research gives novelty on the determinants of behavioral intention in private umbilical cord blood banking, which adds value to literature and future managerial practices. Results show that usability is the primary determinant in cord blood banking.

READ FULL TEXT
POST COMMENT

Comments

There are no comments yet.

Authors

page 1

page 2

page 3

page 4

05/19/2021

Assessing the Learning Behavioral Intention of Commuters in Mobility Practices

Learning behavior mechanism is widely anticipated in managed settings th...
11/26/2020

Usability Dimensions and Behavioral Intention to Use Markdown to Moodle in Test Construction

Creating test with numerous items in Moodle can be tedious and less intu...
01/13/2019

Application of TAM model to the use of information technology

The purpose of this research is to see the application of modified TAM m...
09/02/2021

Survey about social engineering and the Varni na internetu awareness campaign, 2020

This paper reports on a study aiming to explore factors associated with ...
06/07/2021

User Behavior Assessment Towards Biometric Facial Recognition System: A SEM-Neural Network Approach

A smart home is grounded on the sensors that endure automation, safety, ...
07/16/2020

Investigation of the Effect of Incidental Fear Privacy Behavioral Intention (Technical Report)

Background. Incidental emotions users feel during their online activitie...
03/27/2019

Social Behavioral Phenotyping of Drosophila with a2D-3D Hybrid CNN Framework

Behavioural phenotyping of Drosophila is an important means in biologica...
This week in AI

Get the week's most popular data science and artificial intelligence research sent straight to your inbox every Saturday.