SizeFlags: Reducing Size and Fit Related Returns in Fashion E-Commerce

by   Andrea Nestler, et al.

E-commerce is growing at an unprecedented rate and the fashion industry has recently witnessed a noticeable shift in customers' order behaviour towards stronger online shopping. However, fashion articles ordered online do not always find their way to a customer's wardrobe. In fact, a large share of them end up being returned. Finding clothes that fit online is very challenging and accounts for one of the main drivers of increased return rates in fashion e-commerce. Size and fit related returns severely impact 1. the customers experience and their dissatisfaction with online shopping, 2. the environment through an increased carbon footprint, and 3. the profitability of online fashion platforms. Due to poor fit, customers often end up returning articles that they like but do not fit them, which they have to re-order in a different size. To tackle this issue we introduce SizeFlags, a probabilistic Bayesian model based on weakly annotated large-scale data from customers. Leveraging the advantages of the Bayesian framework, we extend our model to successfully integrate rich priors from human experts feedback and computer vision intelligence. Through extensive experimentation, large-scale A/B testing and continuous evaluation of the model in production, we demonstrate the strong impact of the proposed approach in robustly reducing size-related returns in online fashion over 14 countries.


page 1

page 2

page 3

page 4


A Game Theoretic Algorithm for Elite Customer Identification in Online Fashion E-Commerce

Myntra is an online fashion e-commerce company based in India. At Myntra...

FitGAN: Fit- and Shape-Realistic Generative Adversarial Networks for Fashion

Amidst the rapid growth of fashion e-commerce, remote fitting of fashion...

A Hierarchical Bayesian Model for Size Recommendation in Fashion

We introduce a hierarchical Bayesian approach to tackle the challenging ...

SizeNet: Weakly Supervised Learning of Visual Size and Fit in Fashion Images

Finding clothes that fit is a hot topic in the e-commerce fashion indust...

Automated Fashion Size Normalization

The ability to accurately predict the fit of fashion items and recommend...

E-Commerce Promotions Personalization via Online Multiple-Choice Knapsack with Uplift Modeling

Promotions and discounts are essential components of modern e-commerce p...

Footwear Size Recommendation System

While shopping for fashion products, customers usually prefer to try-out...

Please sign up or login with your details

Forgot password? Click here to reset