-
Online Advertising Security: Issues, Taxonomy, and Future Directions
Online advertising has become the backbone of the Internet economy by re...
read it
-
Concept-based Recommendations for Internet Advertisement
The problem of detecting terms that can be interesting to the advertiser...
read it
-
Context Adaptivity as Enabler for Meaningful Pervasive Advertising
Socio-demographic user profiles are currently regarded as the most conve...
read it
-
Problematic Machine Behavior: A Systematic Literature Review of Algorithm Audits
While algorithm audits are growing rapidly in commonality and public imp...
read it
-
Saudi Arabian Parents' Perception of Online Marital Matchmaking Technologies
Finding a date or a spouse online is usually considered an individualist...
read it
-
Advertising in an oligopoly with differentiated goods under general demand and cost functions: A differential game approach
We present an analysis of advertising activities in a dynamic oligopoly ...
read it
-
Algorithmic Rewriting of Health-Related Ads to Improve their Performance
Search advertising is one of the most commonly-used methods of advertisi...
read it
Semantic Advertising
We present the concept of Semantic Advertising which we see as the future of online advertising. Semantic Advertising is online advertising powered by semantic technology which essentially enables us to represent and reason with concepts and the meaning of things. This paper aims to 1) Define semantic advertising, 2) Place it in the context of broader and more widely used concepts such as the Semantic Web and Semantic Search, 3) Provide a survey of work in related areas such as context matching, and 4) Provide a perspective on successful emerging technologies and areas of future work. We base our work on our experience as a company developing semantic technologies aimed at realizing the full potential of online advertising.
READ FULL TEXT
Comments
There are no comments yet.