Rich-Item Recommendations for Rich-Users via GCNN: Exploiting Dynamic and Static Side Information
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We study the standard problem of recommending relevant items to users; a user is someone who seeks recommendation, and an item is something which should be recommended. In today's modern world, both users and items are 'rich' multi-faceted entities but existing literature, for ease of modeling, views these facets in silos. In this paper, we provide a general formulation of the recommendation problem that captures the complexities of modern systems and encompasses most of the existing recommendation system formulations. In our formulation, each user and item is modeled via a set of static entities and a dynamic component. The relationships between entities are captured by multiple weighted bipartite graphs. To effectively exploit these complex interactions for recommendations, we propose MEDRES – a multiple graph-CNN based novel deep-learning architecture. In addition, we propose a new metric, pAp@k, that is critical for a variety of classification+ranking scenarios. We also provide an optimization algorithm that directly optimizes the proposed metric and trains MEDRES in an end-to-end framework. We demonstrate the effectiveness of our method on two benchmarks as well as on a message recommendation system deployed in Microsoft Teams where it improves upon the existing production-grade model by 3
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