ResAct: Reinforcing Long-term Engagement in Sequential Recommendation with Residual Actor
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Long-term engagement is preferred over immediate engagement in sequential recommendation as it directly affects product operational metrics such as daily active users (DAUs) and dwell time. Meanwhile, reinforcement learning (RL) is widely regarded as a promising framework for optimizing long-term engagement in sequential recommendation. However, due to expensive online interactions, it is very difficult for RL algorithms to perform state-action value estimation, exploration and feature extraction when optimizing long-term engagement. In this paper, we propose ResAct which seeks a policy that is close to, but better than, the online-serving policy. In this way, we can collect sufficient data near the learned policy so that state-action values can be properly estimated, and there is no need to perform online exploration. Directly optimizing this policy is difficult due to the huge policy space. ResAct instead solves it by first reconstructing the online behaviors and then improving it. Our main contributions are fourfold. First, we design a generative model which reconstructs behaviors of the online-serving policy by sampling multiple action estimators. Second, we design an effective learning paradigm to train the residual actor which can output the residual for action improvement. Third, we facilitate the extraction of features with two information theoretical regularizers to confirm the expressiveness and conciseness of features. Fourth, we conduct extensive experiments on a real world dataset consisting of millions of sessions, and our method significantly outperforms the state-of-the-art baselines in various of long term engagement optimization tasks.
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