Recommender Systems in E-commerce
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E-commerce recommender systems are becoming increasingly important in the current digital world. They are used to personalize user experience, help customers find what they need quickly and efficiently, and increase revenue for the business. However, there are several challenges associated with big data-based e-commerce recommender systems. These challenges include limited resources, data validity period, cold start, long tail problem, scalability. In this paper, we discuss the challenges and potential solutions to overcome these challenges. We also discuss the different types of e-commerce recommender systems, their advantages, and disadvantages. We conclude with some future research directions to improve the performance of e-commerce recommender systems.
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