On the Relation Between Opinion Change and Information Consumption on Reddit
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While much attention has been devoted to the causes of opinion change, little is known about its consequences. Our study sheds a light on the relationship between one user's opinion change episode and subsequent behavioral change on an online social media, Reddit. In particular, we look at r/ChangeMyView, an online community dedicated to debating one's own opinions. Interestingly, this forum adopts a well-codified schema for explicitly self-reporting opinion change. Starting from this ground truth, we analyze changes in future online information consumption behavior that arise after a self-reported opinion change on sociopolitical topics; and in particular, operationalized in this work as the participation to sociopolitical subreddits. Such participation profile is important as it represents one's information diet, and is a reliable proxy for, e.g., political affiliation or health choices. We find that people who report an opinion change are significantly more likely to change their future participation in a specific subset of online communities. We characterize which communities are more likely to be abandoned after opinion change, and find a significant association (r=0.46) between propaganda-like language used in a community and the increase in chances of leaving it. We find comparable results (r=0.39) for the opposite direction, i.e., joining a community. This finding suggests how propagandistic communities act as a first gateway to internalize a shift in one's sociopolitical opinion. Finally, we show that the textual content of the discussion associated with opinion change is indicative of which communities are going to be subject to a participation change. In fact, a predictive model based only on the opinion change post is able to pinpoint these communities with an AP@5 of 0.20, similar to what can be reached by using all the past history of participation in communities.
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