Modelling Early User-Game Interactions for Joint Estimation of Survival Time and Churn Probability

05/27/2019
by   Valerio Bonometti, et al.
0

Data-driven approaches which aim to identify and predict player engagement are becoming increasingly popular in games industry contexts. This is due to the growing practice of tracking and storing large volumes of in-game telemetries coupled with a desire to tailor the gaming experience to the end-user's needs. These approaches are particularly useful not just for companies adopting Game-as-a-Service (GaaS) models (e.g. for re-engagement strategies) but also for those working under persistent content-delivery regimes (e.g. for better audience targeting). A major challenge for the latter is to build engagement models of the user which are data-efficient, holistic and can generalize across multiple game titles and genres with minimal adjustments. This work leverages a theoretical framework rooted in engagement and behavioural science research for building a model able to estimate engagement-related behaviours employing only a minimal set of game-agnostic metrics. Through a series of experiments we show how, by modelling early user-game interactions, this approach can make joint estimates of long-term survival time and churn probability across several single-player games in a range of genres. The model proposed is very suitable for industry applications since it relies on a minimal set of metrics and observations, scales well with the number of users and is explicitly designed to work across a diverse range of titles.

READ FULL TEXT

page 1

page 5

research
09/23/2020

Balancing simulation and gameplay – applying game user research to LeukemiaSIM

A bioinformatics researcher and a game design researcher walk into a lab...
research
07/05/2022

Generating Game Levels of Diverse Behaviour Engagement

Recent years, there has been growing interests in experience-driven proc...
research
04/27/2020

From Theory to Behaviour: Towards a General Model of Engagement

Engagement is a fuzzy concept. In the present work we operationalize eng...
research
12/24/2022

A Large-scale Friend Suggestion Architecture

Online social as an extension of traditional life plays an important rol...
research
10/03/2021

Towards General Models of Player Experience: A Study Within Genres

To which degree can abstract gameplay metrics capture the player experie...
research
07/09/2019

Profiling Players with Engagement Predictions

The possibility of using player engagement predictions to profile high s...
research
01/04/2017

Playtime Measurement with Survival Analysis

Maximizing product use is a central goal of many businesses, which makes...

Please sign up or login with your details

Forgot password? Click here to reset