Learning Recommender Systems from Multi-Behavior Data
share
Most existing recommender systems leverage the data of one type of user behaviors only, such as the purchase behavior in E-commerce that is directly related to the business KPI (Key Performance Indicator) of conversion rate. Besides the key behavioral data, we argue that other forms of user behaviors also provide valuable signal on a user's preference, such as views, clicks, adding a product to shop carts and so on. They should be taken into account properly to provide quality recommendation for users. In this work, we contribute a novel solution named NMTR (short for Neural Multi-Task Recommendation) for learning recommender systems from multiple types of user behaviors. We develop a neural network model to capture the complicated and multi-type interactions between users and items. In particular, our model accounts for the cascading relationship among behaviors (e.g., a user must click on a product before purchasing it). To fully exploit the signal in the data of multiple types of behaviors, we perform a joint optimization based on the multi-task learning framework, where the optimization on a behavior is treated as a task. Extensive experiments on two real-world datasets demonstrate that NMTR significantly outperforms state-of-the-art recommender systems that are designed to learn from both single-behavior data and multi-behavior data. Further analysis shows that modeling multiple behaviors is particularly useful for providing recommendation for sparse users that have very few interactions.
READ FULL TEXT
