"It's Viral!" – A study of the behaviors, practices, and motivations of TikTok Social Activists

06/16/2021
by   Daniel Le Compte, et al.
0

Social media platforms such as Facebook and Twitter are used for social activism purposes, and TikTok is no different. We conducted 9 qualitative semi-structured interviews with social activists who recently posted their videos on TikTok to understand. This study presents an initial look into why TikTok is used by social activists, and what processes they use to carry out this work. The interviews revealed the following main patterns: (1) content creation practices are typical and expected, (2) motivation and inspiration for posting social activist content comes from a wide range of personal sources, (3) social activism has communities on TikTok that provides encouragement and discussion, (4) engagement and interaction with other activists and viewers is a crucial part of content creation as well as social activism, and (5) the main driving force behind picking TikTok over other platforms is the ability to spread messages much farther with less effort. These findings provide insight into the unique factors that TikTok brings for social activists and corroborates previous findings in understanding how social activists use social media for their purposes.

READ FULL TEXT
POST COMMENT

Comments

There are no comments yet.

Authors

page 1

page 2

page 3

page 4

07/11/2020

Fighting Disaster Misinformation in Latin America: The #19S Mexican Earthquake Case Study

Social media platforms have been extensively used during natural disaste...
09/03/2018

Endorsements on Social Media: An Empirical Study of Affiliate Marketing Disclosures on YouTube and Pinterest

Users are often ill-equipped to identify online advertisements that masq...
02/04/2021

"Facebook Promotes More Harassment": Social Media Ecosystem, Skill and Marginalized Hijra Identity in Bangladesh

Social interaction across multiple online platforms is a challenge for g...
04/22/2021

Barriers and Opportunities to Accessible Social Media Content Authoring

User-generated content plays a key role in social networking, allowing a...
08/07/2017

FixMyStreet Brussels: Socio-Demographic Inequality in Crowdsourced Civic Participation

FixMyStreet (FMS) is a web-based civic participation platform that allow...
07/01/2021

When Curation Becomes Creation: Algorithms, Microcontent, and the Vanishing Distinction between Platforms and Creators

Ever since social activity on the Internet began migrating from the wild...
01/30/2022

Differences in Social Media Usage Exist Between Western and Middle-East Countries

In this paper, we empirically analyze two examples of a Western (DE) ver...
This week in AI

Get the week's most popular data science and artificial intelligence research sent straight to your inbox every Saturday.