INVESTIGATING THE WILLINGNESS TO PARTICIPATE WITHIN A TARGET POPULATION WITH LOW OPPORTUNITY COST AS A CONTRIBUTION TO HISTORIC MONUMENTS PRESERVATION
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Abstract. We present the results of a survey on a population of 200 conscript soldiers, probing their willingness to participate (WTP) voluntarily to the maintenance and beautification of an archaeological site - the Heraion of Samos- during their military service. The evaluation of this good is impossible in market terms; consequently, a modified version of the Contingent Valuation Method (CVM) was applied. The population was divided in two equal groups. The first group received a questionnaire and were asked to reply without any information on the significance of the particular site. The other half were given informative material. Subsequently, the first group was divided in two equal subgroups. One subgroup was asked to re-fill the same questionnaire following an update in the form of the same informative material (post-questionnaire update). The results indicate strong positive correlation between willingness to participate (WTP) and information. Further, WTP shows positive correlation against age, level of education and locality. Keywords: ancient
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