Handling Position Bias for Unbiased Learning to Rank in Hotels Search
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Nowadays, search ranking and recommendation systems rely on a lot of data to train machine learning models such as Learning-to-Rank (LTR) models to rank results for a given query, and implicit user feedbacks (e.g. click data) have become the dominant source of data collection due to its abundance and low cost, especially for major Internet companies. However, a drawback of this data collection approach is the data could be highly biased, and one of the most significant biases is the position bias, where users are biased towards clicking on higher ranked results. In this work, we will investigate the marginal importance of properly handling the position bias in an online test environment in Tripadvisor Hotels search. We propose an empirically effective method of handling the position bias that fully leverages the user action data. We take advantage of the fact that when user clicks a result, he has almost certainly observed all the results above, and the propensities of the results below the clicked result will be estimated by a simple but effective position bias model. The online A/B test results show that this method leads to an improved search ranking model.
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