Exploring the Usage of Online Food Delivery Data for Intra-Urban Job and Housing Mobility Detection and Characterization
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Human mobility plays a critical role in urban planning and policy-making. However, at certain spatial and temporal resolutions, it is very challenging to track, for example, job and housing mobility. In this study, we explore the usage of a new modality of dataset, online food delivery data, to detect job and housing mobility. By leveraging millions of meal orders from a popular online food ordering and delivery service in Beijing, China, we are able to detect job and housing moves at much higher spatial and temporal resolutions than using traditional data sources. Popular moving seasons and origins/destinations can be well identified. More importantly, we match the detected moves to both macro- and micro-level factors so as to characterize job and housing dynamics. Our findings suggest that commuting distance is a major factor for job and housing mobility. We also observe that: (1) For home movers, there is a trade-off between lower housing cost and shorter commuting distance given the urban spatial structure; (2) For job hoppers, those who frequently work overtime are more likely to reduce their working hours by switching jobs. While this new modality of dataset has its limitations, we believe that ensemble approaches would be promising, where a mash-up of multiple datasets with different characteristic limitations can provide a more comprehensive picture of job and housing dynamics. Our work demonstrates the effectiveness of utilizing food delivery data to detect and analyze job and housing mobility, and contributes to realizing the full potential of ensemble-based approaches.
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