Eliminating Search Intent Bias in Learning to Rank
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Click-through data has proven to be a valuable resource for improving search-ranking quality. Search engines can easily collect click data, but biases introduced in the data can make it difficult to use the data effectively. In order to measure the effects of biases, many click models have been proposed in the literature. However, none of the models can explain the observation that users with different search intent (e.g., informational, navigational, etc.) have different click behaviors. In this paper, we study how differences in user search intent can influence click activities and determined that there exists a bias between user search intent and the relevance of the document relevance. Based on this observation, we propose a search intent bias hypothesis that can be applied to most existing click models to improve their ability to learn unbiased relevance. Experimental results demonstrate that after adopting the search intent hypothesis, click models can better interpret user clicks and substantially improve retrieval performance.
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