Do Influencers Influence? – Analyzing Players' Activity in an Online Multiplayer Game

by   Enrica Loria, et al.

In social and online media, influencers have traditionally been understood as highly visible individuals. Recent outcomes suggest that people are likely to mimic influencers' behavior, which can be exploited, for instance, in marketing strategies. Also in the Games User Research field, the interest in studying player social networks has emerged due to the heavy reliance on online influencers in marketing campaigns for games, as well as in keeping players engaged. Despite the inherent value of those individuals, it is still difficult to identify influencers, as the definition of influencers is a debated topic. Thus, how can we identify influencers, and are they indeed the individuals impacting others' behavior? In this work, we focus on influence in retention to verify whether central players impacted others' permanence in the game. We identified the central players in the social network built from the competitive player-vs-player (PvP) multiplayer (Crucible) matches in the online shooter Destiny. Then, we computed influence scores for each player evaluating the increase in similarity over time between two connected individuals. In this paper, we were able to show the first indications that the traditional metrics for influencers do not necessarily apply for games. On the contrary, we found that the group of central players was distinct from the group of influential players, defined as the individuals with the highest influence scores. Then, we provide an analysis of the two groups.


Automatic Player Identification in Dota 2

Dota 2 is a popular, multiplayer online video game. Like many online gam...

Open-Loop Equilibrium Strategies for Dynamic Influence Maximization Game Over Social Networks

We consider the problem of budget allocation for competitive influence m...

Large-scale network analysis reveals cheating spreads through victimization and observation

Antisocial behavior such as negative gossip, cheating, or bullying can b...

Trust-ya: design of a multiplayer game for the study of small group processes

This paper presents the design of a cooperative multi-player betting gam...

Aim Low, Shoot High: Evading Aimbot Detectors by Mimicking User Behavior

Current schemes to detect cheating in online games often build on the as...

Comparing the Structures and Characteristics of Different Game Social Networks – The Steam Case

In most games, social connections are an essential part of the gaming ex...

Identifying group contributions in NBA lineups with spectral analysis

We address the question of how to quantify the contributions of groups o...

Please sign up or login with your details

Forgot password? Click here to reset