Customer 360-degree Insights in Predicting Chronic Diabetes

09/04/2021

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by   Asish Satpathy, et al.

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Chronic diseases such as diabetes are quite prevalent in the world and are responsible for a significant number of deaths per year. In addition, treatments for such chronic diseases account for a high healthcare cost. However, research has shown that diabetes can be proactively managed and prevented while lowering these healthcare costs. We have mined a sample of ten million customers' 360-degree data representing the state of Texas, USA, with attributes current as of late 2018. The sample received from a market research data vendor has over 1000 customer attributes consisting of demography, lifestyle, and in some cases self-reported chronic conditions. In this study, we have developed a classification model to predict chronic diabetes with an accuracy of 80 customer data can be useful to predict and hence proactively prevent chronic diseases such as diabetes.