Correlation between Content and Traffic of the Universities Website

by   Bahram Kalhor, et al.

The purpose of this study is to analyse the correlation between content and traffic of 21,485 academic websites (universities and research institutes). The achieved result is used as an indicator which shows the performance of the websites for attracting more visitors. This inspires a best practice for developing new websites or promoting the traffic of the existing websites. At the first step, content of the site is divided into three major items which are: Size, Papers and Rich Files. Then, the Spearman correlation between traffic of the websites and these items are calculated for each country and for the world, respectively. At the next step, countries are ranked based on their correlations, also a new indicator is proposed from combining these three correlations of the countries. Results show that in most countries, correlation between traffic of the websites and Papers is less than correlations between traffic of the websites and Rich Files and Size.


page 1

page 2

page 3

page 4


Leveraging Google's Publisher-specific IDs to Detect Website Administration

Digital advertising is the most popular way for content monetization on ...

Traffic Analysis with Deep Learning

Deep Neural Networks (DNN) has obtained enormous attention with its adva...

Hide and seek in Slovakia: utilizing tracking code data to uncover untrustworthy website networks

The proliferation of misleading or false information spread by untrustwo...

Approximating percentage of academic traffic in the World Wide Web and rankings of countries based on academic traffic

The paper introduces a novel mechanism for approximating traffic of the ...

A Sweet Recipe for Consolidated Vulnerabilities: Attacking a Live Website by Harnessing a Killer Combination of Vulnerabilities

The recent emergence of new vulnerabilities is an epoch-making problem i...

Random Access Concatenated Libraries and dd enable a short-latency high-content website on an inexpensive shared server

Content-rich websites typically house their images as individual files o...

Credibility of Automatic Appraisal of Domain Names

Both domain names and entire websites are increasingly frequently treate...