Contribution to Historic Monuments Preservation by Investigating the Willingness to Participate within a Target Population with Low Opportunity Cost.
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The preservation of cultural heritage is entailing excessive cost (paid by people through taxation) while is a source of additional income for both, the State and the people, due to tourism. Since the evaluation of this good cannot be in market terms, we apply a modified version of the Contingent Valuation Method (CVM), which is frequently used in Experimental Economics, in order to investigate the significance that people put on this good and how much they might be willing to pay for supporting activities concerning the preservation of such antiquities, that also improves the urban environment.A survey where 200 soldiers took part in order to consider whether they wished to participate voluntarily in maintenance and beautification of the site during their military service. Half of them received a questionnaire uninformed about it and half of them were given an update. Then given the questionnaire with informative text and those who completed it previously without notice. This study aims to compare the willingness to participate (WTP) among those, who received the questionnaire uninformed and those, who received a briefing. In addition, it will be checked, whether the willingness to engage of those first given a questionnaire uninformed and those who took after a briefing.
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