Contextualised Browsing in a Digital Library's Living Lab
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Contextualisation has proven to be effective in tailoring search results towards the users' information need. While this is true for a basic query search, the usage of contextual session information during exploratory search especially on the level of browsing has so far been underexposed in research. In this paper, we present two approaches that contextualise browsing on the level of structured metadata in a Digital Library (DL), (1) one variant bases on document similarity and (2) one variant utilises implicit session information, such as queries and different document metadata encountered during the session of a users. We evaluate our approaches in a living lab environment using a DL in the social sciences and compare our contextualisation approaches against a non-contextualised approach. For a period of more than three months we analysed 47,444 unique retrieval sessions that contain search activities on the level of browsing. Our results show that a contextualisation of browsing significantly outperforms our baseline in terms of the position of the first clicked item in the result set. The mean rank of the first clicked document (measured as mean first relevant - MFR) was 4.52 using a non-contextualised ranking compared to 3.04 when re-ranking the result lists based on similarity to the previously viewed document. Furthermore, we observed that both contextual approaches show a noticeably higher click-through rate. A contextualisation based on document similarity leads to almost twice as many document views compared to the non-contextualised ranking.
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