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Semantic Advertising
We present the concept of Semantic Advertising which we see as the futur...
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Model Trees for Personalization
As more commerce and media consumption are being conducted online, a wea...
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Privacy in targeted advertising: A survey
Targeted advertising has transformed the marketing trend for any busines...
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User Response Prediction in Online Advertising
Online advertising, as the vast market, has gained significant attention...
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Privacy-preserving targeted mobile advertising: A Blockchain-based framework for mobile ads
The targeted advertising is based on preference profiles inferred via re...
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AdSplit: Separating smartphone advertising from applications
A wide variety of smartphone applications today rely on third-party adve...
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Context Adaptivity as Enabler for Meaningful Pervasive Advertising
Socio-demographic user profiles are currently regarded as the most convenient base for successful personalized advertising. However, signs point to the dormant power of context recognition. While technologies that can sense the environment are increasingly advanced, questions such as what to sense and how to adapt to a consumer's context are largely unanswered. Research in the field is scattered and frequently prototype-driven. What the community lacks is a thorough methodology to provide the basis for any context-adaptive system: conceptualizing context. This position paper describes our current research of conceptualizing context for pervasive advertising. It summarizes findings from literature analysis and proposes a methodology for context conceptualization, which is currently work-in-progress.
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