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Collecting Charges for Ad Impact on User Experience for Different Price Types

11/27/2019

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by Eric Bax, et al.

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This note describes how to collect charges for ad impact on user experience. The charge may be per-view, to account for impact on user experience from viewing an ad, or per-click, to account for impact from clicking on the ad. The results for per-click charges also apply to per-conversion charges or per-action charges. Conceivably, a marketplace could assess both kinds of charges.

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