Can Celebrities Burst Your Bubble?

03/15/2020

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by   Tuğrulcan Elmas, et al.

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Polarization is a growing, global problem. As such, many social media based solutions have been proposed in order to reduce it. In this study, we propose a new solution that recommends topics to celebrities to encourage them to join a polarized debate and increase exposure to contrarian content - bursting the filter bubble. Using a state-of-the art model that quantifies the degree of polarization, this paper makes a first attempt to empirically answer the question: Can celebrities burst filter bubbles? We use a case study to analyze how people react when celebrities are involved in a controversial topic and conclude with a list possible research directions.