Bundle Recommendation with Graph Convolutional Networks
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Bundle recommendation aims to recommend a bundle of items for a user to consume as a whole. Existing solutions integrate user-item interaction modeling into bundle recommendation by sharing model parameters or learning in a multi-task manner, which cannot explicitly model the affiliation between items and bundles, and fail to explore the decision-making when a user chooses bundles. In this work, we propose a graph neural network model named BGCN (short for Bundle Graph Convolutional Network) for bundle recommendation. BGCN unifies user-item interaction, user-bundle interaction and bundle-item affiliation into a heterogeneous graph. With item nodes as the bridge, graph convolutional propagation between user and bundle nodes makes the learned representations capture the item level semantics. Through training based on hard-negative sampler, the user's fine-grained preferences for similar bundles are further distinguished. Empirical results on two real-world datasets demonstrate the strong performance gains of BGCN, which outperforms the state-of-the-art baselines by 10.77% to 23.18%.
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