Bert4CMR: Cross-Market Recommendation with Bidirectional Encoder Representations from Transformer
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Real-world multinational e-commerce companies, such as Amazon and eBay, serve in multiple countries and regions. Obviously, these markets have similar goods but different users. Some markets are data-scarce, while others are data-rich. In recent years, cross-market recommendation (CMR) has been proposed to enhance data-scarce markets by leveraging auxiliary information from data-rich markets. Previous works fine-tune the pre-trained model on the local market after freezing part of the parameters or introducing inter-market similarity into the local market to improve the performance of CMR. However, they generally do not consider eliminating the mutual interference between markets. Therefore, the existing methods are neither unable to learn unbiased general knowledge nor efficient transfer reusable information across markets. In this paper, we propose a novel attention-based model called Bert4CMR to simultaneously improve all markets' recommendation performance. Specifically, we employ the attention mechanism to capture user interests by modelling user behavioural sequences. We pre-train the proposed model on global data to learn the general knowledge of items. Then we fine-tune specific target markets to perform local recommendations. We propose market embedding to model the bias of each market and reduce the mutual inference between the parallel markets. Extensive experiments conducted on seven markets show that our model is state-of-the-art. Our model outperforms the suboptimal model by 4.82 average of seven datasets in terms of four metrics, respectively. We conduct ablation experiments to analyse the effectiveness of the proposed components. Experimental results indicate that our model is able to learn general knowledge through global data and shield the mutual interference between markets.
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