Assortment planning for two-sided sequential matching markets
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Two-sided matching platforms provide users with menus of match recommendations. To maximize the number of realized matches between the two sides (referred here as customers and suppliers), the platform must balance the inherent tension between recommending customers more potential suppliers to match with and avoiding potential collisions. We introduce a stylized model to study the above trade-off. The platform offers each customer a menu of suppliers, and customers choose, simultaneously and independently, either a supplier from their menu or to remain unmatched. Suppliers then see the set of customers that have selected them, and choose to either match with one of these customers or to remain unmatched. A match occurs if a customer and a supplier choose each other (in sequence). Agents' choices are probabilistic, and proportional to public scores of agents in their menu and a score that is associated with remaining unmatched. The platform's problem is to construct menus for costumers to maximize the number of matches. This problem is shown to be strongly NP-hard via a reduction from 3-partition. We provide an efficient algorithm that achieves a constant-factor approximation to the expected number of matches.
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