Airline service quality ranking based on combined TOPSIS-VIKOR-AISM model
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The service quality ranking of airlines is a crucial factor for their sustainability in the intensely competitive airline market. This study intends to offer further insights in this field to produce simpler and explanatory results, however previous studies have been lacking in terms of sample size, efficiency, and reliability. In order to develop an airline service quality evaluation system that incorporates customer utilities, ideal points, and regret values and performs a confrontation hierarchy topology analysis based on the computation of compromise solutions, the TOPSIS-VIKOR-AISM model is proposed in this work. In addition to supporting consumer choice and airline development, this study offers fresh perspectives on how to assess the effectiveness of airlines and other industries.
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