A Survey of Signed Network Mining in Social Media

11/24/2015 ∙ by Jiliang Tang, et al. ∙ Arizona State University ibm 0

Many real-world relations can be represented by signed networks with positive and negative links, as a result of which signed network analysis has attracted increasing attention from multiple disciplines. With the increasing prevalence of social media networks, signed network analysis has evolved from developing and measuring theories to mining tasks. In this article, we present a review of mining signed networks in the context of social media and discuss some promising research directions and new frontiers. We begin by giving basic concepts and unique properties and principles of signed networks. Then we classify and review tasks of signed network mining with representative algorithms. We also delineate some tasks that have not been extensively studied with formal definitions and also propose research directions to expand the field of signed network mining.

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1 Introduction

In many real-world social systems, relations between two nodes can be represented as signed networks with positive and negative links. In the 1940s, Heider 1946 studied perception and attitude of individuals and introduced structural balance theory, which is an important social theory for signed networks. In the 1950s, Cartwright and Harary 1956 further developed the theory and introduced the notion of balanced signed graph to characterize forbidden patterns in social networks. With roots in social psychology, signed network analysis has attracted much attention from multiple disciplines such as physics and computer science, and has evolved considerably from both data- and problem-centric perspectives.

The early work in the field was mainly based on signed networks derived from observations in the physical world such as the international relationships in Europe from 1872 to 1907 Heider (1946), relationships among Allied and Axis powers during World War II Axelrod and Bennett (1993), and the conflict over Bangladesh’s separation from Pakistan in 1971 Moore (1978, 1979). These signed networks were typically characterized by a small number of nodes with dense relationships and were notable for their clean structure. With the development of social media, increasing attention has been focused on signed social networks observed in online worlds. Signed networks in social media represent relations among online users where positive links indicate friendships, trust, and like, whereas negative links indicate foes, distrust, dislike and antagonism. Examples of signed networks in social media include trust/distrust in Epinions111http://www.epinions.com/ Massa and Avesani (2005); Leskovec et al. (2010a) and friends/foes in Slashdot222http://slashdot.org/ Kunegis et al. (2009). Signed networks in social media often have hundreds of thousands of users and millions of links, and they are usually very sparse and noisy. Data for signed network analysis has evolved from offline to social media networks.

Research problems have evolved together with the evolution of the nature of available data sets for signed network analysis. Signed networks observed in the physical world are often small but dense and clean. Therefore, early research about signed networks had mainly focused on developing theories to explain social phenomenon in signed networks Heider (1946); Cartwright and Harary (1956). Later on, studies were conducted on measurements Harary (1959); Harary and Kommel (1979); Harary and Kabell (1980); Frank and Harary (1980) and dynamics of social balance Antal et al. (2005); Radicchi et al. (2007b); Radicchi et al. (2007a); Marvel et al. (2011)

. The recent availability of large-scale, sparse and noisy social media networks has encouraged increasing attention on leveraging data mining, machine learning and optimization techniques 

Kunegis et al. (2009); Leskovec et al. (2010a); Yang et al. (2012); Chiang et al. (2013); Tang et al. (2014a). Research problems for signed network analysis have evolved from developing and measuring theories to mining tasks.

This survey mainly focuses on mining tasks for signed networks in social media. However, it should be pointed out that (a) we will review theories originating from signed networks in the physical world for mining signed networks; and (b) we will review measurements and dynamics of social balance as basis or objectives in mining signed networks. Note that since nodes represent users in social networks, we will use the terms ”node” and “user” interchangeably in this article.

1.1 Mining Signed Networks in Social Media

The problem of mining unsigned networks in social media (or networks with only positive links) has been extensively studied for decades Knoke and Yang (2008); Aggarwal (2011); Zafarani et al. (2014). However, mining signed networks requires dedicated methods because cannot simply use straightforward extensions of algorithms and theories in unsigned networks Chiang et al. (2013). First, the existence of negative links in signed networks challenges many concepts and algorithms for unsigned networks. For example, node ranking algorithms for unsigned networks such as PageRank Page et al. (1999) and HITS Kleinberg (1999)

require all links to be positive. Similarly, spectral clustering algorithms for unsigned networks cannot, in general, be directly extended to signed networks 

Kunegis et al. (2010), and the concept of structural hole in unsigned networks is not applicable to signed networks Zhang et al. (2016). Second, some social theories such as balance theory Heider (1946) and status theory Leskovec et al. (2010b) are only applicable to signed networks, while social theories for unsigned networks such as homophily may not be applicable to signed networks Tang et al. (2014a). In addition, the availability of negative links brings about unprecedented opportunities and potentials in mining signed networks. First, it is evident from recent research that negative links have significant added value over positive links in various analytical tasks. For example, a small number of negative links can significantly improve positive link prediction Guha et al. (2004); Leskovec et al. (2010a), and they can also improve recommendation performance in social media Victor et al. (2009); Ma et al. (2009). Second, analogous to mining unsigned networks, we can have similar mining tasks for signed networks; however, negative links in signed networks make them applicable to a broader range of applications. For example, similar tasks for unsigned networks have new definitions for signed networks such as community detection and link prediction, while new tasks and applications emerged for only signed networks such as sign prediction and negative link prediction.

In this article, we present a comprehensive review of current research findings about mining signed networks and discuss some tasks that need further investigation. The major motivation of this article is two-fold:

  • Negative links in signed networks present two unique types of properties – (1) distinct topological properties as opposed to positive links; and (2) collective properties with positive links. These unique properties determine that the basic concepts, principles and properties of signed networks are substantially different from those of unsigned networks. Therefore an overview of basic concepts, principles and properties of signed social networks can facilitate a better understanding of the challenges, opportunities and necessity of mining signed networks.

  • The availability of large-scale signed networks from social media has encouraged a large body of literature in mining signed networks. On the one hand, a classification of typical tasks can promote a better understanding. On the other hand, the development of tasks of mining signed social networks is highly imbalanced – some tasks are extensively studied, whereas others have not been sufficiently investigated. For well-studied tasks, an overview will help users familiarize themselves with the state-of-the-art algorithms; for insufficiently studied tasks, it is necessary to give formal definitions with promising research directions that can enrich current research.

The organization and contributions of the article are summarized as follows:

  • We give an overview of basic concepts, unique principles, and properties of signed networks in Section 2. We discuss approaches to represent signed networks, topological properties of the negative networks, and collective properties of positive and negative links with social theories.

  • We classify the mining tasks of signed social networks into node-oriented, link-oriented and application-oriented tasks. From Section 3 to Section 5, we review well-studied tasks in each category with representative algorithms and

  • Mining signed networks is in the early stages of development. We discuss some tasks for each category that have not yet received sufficient attention in the literature. We discuss formal definitions and promising research directions.

The readers of this survey are expected to have some basic understanding of social network analysis such as adjacency matrices, reciprocity and clustering coefficient, data mining techniques such as clustering and classification, machine learning techniques such as eigen-decomposition, mixture models, matrix factorization and optimization techniques such as gradient decent and EM methods.

1.2 Related Surveys and Differences

A few surveys about signed networks analysis exist in the literature. One of the earliest surveys may be found in Taylor (1970). This survey gives an overview of metrics to measure the degree of social balance for given signed networks. Very recently, Zheng et al. Zheng et al. (2014) provides a comprehensive overview of social balance in signed networks. This survey gives an overview about recent metrics to measure the degree and the dynamics of social balance as well as the application of social balance in partitioning signed networks. With the increasing popularization of signed networks in social media, a large body of literature has emerged, which leverages machine learning, data mining and optimization techniques. This survey provides a comprehensive overview of this emerging area, along with a discussion of applications and promising research directions.

Compared to signed networks, there are many more surveys about unsigned network analysis. These surveys cover various topics in unsigned network analysis including community detection Tang and Liu (2010), node classification Bhagat et al. (2011), link prediction Liben-Nowell and Kleinberg (2007) and network evolution Aggarwal and Subbian (2014). Surveys are also available about applications of unsigned networks such as data classification Sen et al. (2008), recommendation Tang et al. (2013) and information propagation Chen et al. (2013a).

2 Basis of Signed Networks

The basic concepts, principles and properties of signed networks are related to but distinct from those of unsigned networks. In this section, we review the representations, distinct properties of negative links, and collective properties of positive and negative links with social theories.

2.1 Network Representation

A signed network consists of a set of nodes , a set of positive links and a set of negative links . There are two major ways to represent a signed network .

As suggested in Leskovec et al. (2010a), positive and negative links should be viewed as tightly related features in signed networks. One way is to represent both positive and negative links into one adjacency matrix where , and denote positive, negative and missing links from to , respectively.

The independent analyses of the different networks in signed networks reveal distinct types of properties and it is important to consider these distinct topological properties in modeling Szell et al. (2010). Therefore we separate a signed network into a network with only positive links and a network with only negative links, and then use two adjacency matrices to represent these two networks, respectively. In particular, it uses to represent positive links where and denote a positive link and a missing link from to . Similarly is used to represent negative links where and denote a negative link and a missing link from to .

It is easy to convert one representation into the other with the following rules: , and and where is the component-wise absolute value of .

2.2 Properties of Negative Networks

There are some well known properties of positive links such as power-law degree distributions, high clustering coefficient, high reciprocity, transitivity and strong correlation with similarity. However, we cannot easily extend these properties of positive links to negative links. In this subsection, we will review important properties of negative links in social media, which are analogous to those of positive links.

Power-law distributions

It is well known that the distributions of incoming or outgoing positive links for users usually follow power-law distributions – a few users with large degrees while most users have small degrees. In Tang et al. (2014a), incoming or outgoing negative links for each user are calculated and there are two important findings – (a) in a signed network, positive links are denser than negative links and there are many users without any incoming and outgoing negative links; and (b) for users with negative links, the degree distributions also follow power-law distributions – a few users have a large number of negative links, while most users have few negative links.

Clustering coefficient

Nodes in networks with positive links are often easy to cluster. This property is often reflected by their high clustering coefficients (CC). High values of CC are expected because of the inherently cohesive nature of positive links Coleman (1988). However, the values of clustering coefficients for negative links are significantly lower than these for positive links. This suggests that many useful properties such as triadic closure cannot be applied to negative links Szell et al. (2010).

Reciprocity

Positive links show high reciprocity. Networks with positive links are strongly reciprocal, which indicates that pairs of nodes tend to form bi-directional connections, whereas networks with negative links show significantly lower reciprocity. Asymmetry in negative links is confirmed in the correlations between the in- and out-degrees of nodes. In- and out-degrees of positive links are almost balanced, while negative links show an obvious suppression of such reciprocity Szell et al. (2010).

Transitivity

Positive links show strong transitivity, which can be explained as “friends’ friends are friends”. The authors of Tang et al. (2014a) examined the transitivity of negative links on two social media signed networks Epinions and Slashdot and found that negative links may be not transitive since they observed both “enemies’ enemies are friends“ and “enemies’ enemies are enemies”.

Correlation with similarity

Positive links have strong correlations with similarity, which can be explained by two important social theories, i.e., homophily McPherson et al. (2001) and social influence Marsden and Friedkin (1993). Homophily suggests that users are likely to connect to other similar users, while social influence indicates that users’ behaviors are likely to be influenced by their friends. Via analyzing two real-world signed social networks Epinions and Slashdot, the authors in Tang et al. (2014a) found that users are likely to be more similar to users with negative links than those without any links, while users with positive links are likely to be more similar than those with negative links. These observations suggest that negative links in signed social networks may denote neither similarity nor dissimilarity.

In addition, a recent work conducted a comprehensive signed link analysis Beigi et al. (2016) and found – (1) users with positive (negative) emotions are likely to establish positive (negative) links; (2) users are likely to like their friends’ friends and dislike their friends’ foes; and (3) users with higher optimism (pessimism) are more likely to create positive (negative) links.

2.3 Collective Properties of Positive and Negative Links

As shown in the previous subsection, distinct properties are observed for positive and negative links. When we consider positive and negative links together, they present collective properties, which can be explained by two important social theories in signed networks, i.e., balance theory Heider (1946) and status theory Guha et al. (2004); Leskovec et al. (2010b). Next we present these collective properties by introducing these two social theories, which have been proven to be very helpful in mining signed social networks Leskovec et al. (2010b); Yang et al. (2012); Zheng et al. (2014); Kunegis (2014). For example, the signed clustering coefficient and the relative signed clustering coefficient Kunegis et al. (2009) are defined based on the intuition “the enemy of my enemy is my friend” implied by balance theory. Note that balance theory is developed for undirected signed social networks, whereas status theory is developed for directed signed social networks

2.3.1 Balance Theory

Balance theory is originally introduced in Heider (1946) at the individual level and generalized by Cartwright and Harary Cartwright and Harary (1956) in the graph-theoretical formation at the group level. When the signed network is not restricted to be complete, the network is balanced if all its cycles have an even number of negative links. Using this definition, it is proven in Harary et al. (1953) that “a signed graph is balanced if and only if nodes can be separated into two mutually exclusive subsets such that each positive link joins two nodes of the same subset and each negative link joins nodes from different subsets.” It is difficult to represent real-world signed networks by balanced structure. Therefore, Davis 1967 introduced the notion of a clusterizable graph – a signed graph is clusterizable if there exists a partition of the nodes such that nodes with positive links are in the same subset and nodes with negative links are between different subsets.

Later on, researchers have proposed some important metrics to measure the degree of balance of signed networks. As mentioned above, the concept of balance has evolved and been generalized. Hence, these metrics can be categorized according to their adopted definitions of balance. Some metrics use the definition of balance by Cartwright and Harary Cartwright and Harary (1956) hence they measure the number of balanced or unbalanced cycles. The ratio of balanced circles among all possible circles was calculate by using the adjacency matrix  Cartwright and Gleason (1966), which was modified to consider the length of cycles in Henley et al. (1969). The time complexity of these metrics is

, which is infeasible for large real-world signed networks. Terzi and Winkler proposed an efficient spectral algorithm to estimate the degree of balance for large signed networks 

Terzi and Winkler (2011). The definition of balance by Davis 1967 established the correlation between balance and clustering – clustering is partition of the nodes of a given signed network into clusters, such that each pair of nodes in the same cluster has a positive link and a negative link exists between each pair of nodes from different clusters. Therefore the metrics based on the definition by Davis 1967 measure the number of disagreements – the number of negative links inside clusters and the number of positive links between clusters Bansal et al. (2004); Facchetti et al. (2011); Zheng et al. (2014). Actually these metrics later on became criteria to partition signed networks into clusters (or communities) such as approximation algorithms were developed for minimizing disagreements by identifying the optimal number of clusters in Bansal et al. (2004). More details about these clustering algorithms will be discussed in Section 3.2.1.

Balance theory generally implies that “the friend of my friend is my friend” and “the enemy of my enemy is my friend” Heider (1946). Let represent the sign of the link between the -th node and the -th node where and denote a positive link and a negative link are observed between and . Balance theory suggests that a triad is balanced if – (1) and , then ; or (2) and , then .

For a triad, four possible sign combinations exist as demonstrated in Figure 1. Among these four combinations, A and C are balanced. The way to measure the balance of signed networks in social media is to examine all these triads and then to compute the ratio of A and C over A, B, C and D. Existing work reported that triads in signed networks in social media are highly balanced. For example, Leskovec et al. Leskovec et al. (2010a) found that the ratios of balanced triads of signed networks in Epinions, Slashdot and Wikipedia are , , and , respectively, and more than of triads are balanced in other social media datasets Yang et al. (2012). Furthermore, the ratio of balanced triads increases while that of unbalanced triads decreases over time Szell et al. (2010).

Figure 1: An Illustration of Balance Theory. As suggested by balance theory, triads A and C are balanced; while triads B and D are imbalanced.

2.3.2 Status Theory

While balance theory is naturally defined for undirected networks, status theory Guha et al. (2004); Leskovec et al. (2010b) is relevant for directed networks. Social status can be represented in a variety of ways, such as the rankings of nodes in social networks, and it represents the prestige of nodes. In its most basic form, status theory suggests that has a higher status than if there is a positive link from to or a negative link from to .

As shown in Figure 2, there are two types of triads in directed networks, which correspond to acyclic and cyclic triads. Note that flipping the directions of all the links has no impact on the type of the cyclic triad. Since there are four possible sign combinations, there are four types of cyclic signed triads for as shown in Figure 3. Each link in an acyclic triad can be positive or negative and the signs of links in an acyclic triad are not exchangeable; hence, there are eight types of acyclic signed triads as depicted in Figure 4. Overall, there are 12 types of triads in directed signed networks.

Figure 2: Possible Triads in Directed Social Networks.
Figure 3: An Illustration of Four Types of Cyclic Signed Triads.
Figure 4: An Illustration of Eight Types of Acyclic Signed Triads.

A popular approach to examine whether a given triad satisfies status theory or not is as follows. We reverse the directions of all negative links and flip their signs to positive. If the resulting triad is acyclic, then the triad satisfies status theory. It is easy to verify that (1) for a negative link , reversing its direction and flipping its sign simultaneously lead to a positive link , which preserves the status order of and according to status theory; and (2) for a positive and cyclic triad , their statuses should satisfy according to status theory, which leads to a logical contradiction . Following the aforementioned approach, we find that 8 of the 12 types of triads in signed networks satisfy status theory as shown in the first row of Table 1. Similar to the approach for testing the balance of signed networks, we examine all 12 triads and then calculate the ratio of triads satisfying status theory. Examinations on signed networks in typical social media suggest that more than of triads satisfy status theory Leskovec et al. (2010b).

Status Theory
Balance Theory
Table 1: Balance Theory vs. Status Theory.

As shown in Table 1, status theory and balance theory do not always agree with one another. Note that we apply balance theory to directed signed networks by ignoring the directions of links. Some triads satisfy both theories such as the triad . Some satisfy status theory but not balance theory such as the triad . Some satisfy balance theory but not status theory such as the triad . Others do not satisfy either such as the triad .

2.4 Popular Data Sets for Benchmarking

In this subsection, we discuss some social media data sets widely used for benchmarking analytical algorithms in the signed network setting.

Epinions is a product review site. Users can create both positive (trust) and negative (distrust) links to other users. They can write reviews for various products with rating scores from to . Other users can rate the helpfulness of reviews. There are several variants of datasets from Epinions publicly available Massa and Avesani (2005); Leskovec et al. (2010a); Yang et al. (2012); Tang et al. (2015). Statistics of two representative sets are illustrated in Table 2. “Epinions” is from Stanford large network dataset collection 333https://snap.stanford.edu/data/ where only signed networks among users are available. In addition to signed networks, “eEpinion” Tang et al. (2015) also provides item ratings, review content, helpfulness ratings and categories of items. It also includes timestamps when links are established and ratings are created.

Slashdot is a technology news platform in which users can create friend (positive) and foe (negative) links to other users. They can also post news articles. Other users may annotate these articles with their comments. There also various variants of datasets from Slashdot Kunegis et al. (2009); Leskovec et al. (2010a); Tang et al. (2015) and two of them are demonstrated in Table 2. “Slashdot” is from Stanford large network dataset collection with only signed networks among users, while the more detailed “eSlashdot” Tang et al. (2015) provides signed networks, comments on articles, user tags and groups in which users participate.

Epinions Slashdot eEpinions eSlashdot
# of Users 119,217 82,144 23,280 14,799
# of Links 841,200 549,202 332,214 232,471
Positive Link Percentage 85.0% 77.4% 87.7% 81.5 %
Negative Link Percentage 15.0% 22.6% 12.3% 18.5 %
Table 2: Statistics of Representative Signed Networks in Social Media.

2.5 Tasks of Mining Signed Networks

There are similar tasks for mining unsigned and signed networks. However, the availability of negative links in signed networks determines that similar mining tasks for unsigned networks may have new definitions for signed networks and there may be new tasks specific to signed networks. We category the tasks of mining signed networks as tasks that focus on nodes, links and applications, i.e., node-oriented, link-oriented and application-oriented tasks as shown in Figure 5. Although a large body of work has emerged in recent years for mining signed social networks, the development of tasks in each category is highly imbalanced. Some of them are well studied, whereas others need further investigation. These tasks are highlighted in red in Figure 5. In the following sections, we give an overview of representative algorithms for well-studied tasks and also provide a detailed discussion of important and emerging tasks. Where needed, promising research directions are also highlighted. The notations used in this article are summarized in Table 3. Any algorithms for directed signed networks are applicable to undirected signed networks by considering an undirected link as two bidirectional links. Hence, in the following sections, it can be assumed by default that an algorithm can be applied to both directed and undirected signed networks.

Figure 5: An Overview of Tasks of Mining Signed Networks in Social Media. Tasks highlighted in red have not been extensively studied.
Notations Descriptions
Number of Users
Adjacency matrix of a signed network
Adjacency matrix of a positive network
Adjacency matrix of a negative network
A diagonal matrix with
A diagonal matrix with
The set of nodes that create positive links to
Indegree of positive links of
The set of nodes that create negative links to
Indegree of negative links of
The set of users that creates positive links to
Outdegree of positive links of
The set of users that creates negative links to
Outdegree of negative links of
Laplacian matrix for a positive network
Laplacian matrix for a negative network
Laplacian matrix for a signed network
Community of
Sign of the link from to
Number of links in a signed social network
Number of positive links in a signed social network
Number of negative links in a signed social network
the entry of the matrix
Table 3: Notation and Definitions.

3 Node-oriented Tasks

As shown in Figure 5, important node-oriented tasks include node ranking, community detection, node classification and node embedding, among which node ranking and community detection are extensively studied. On the other hand, node classification and node embedding need further investigations. In this section, we review node ranking and community detection with representative algorithms.

3.1 Node Ranking

The problem of node ranking for signed networks is that of exploiting the link structure of a network to order or prioritize the set of nodes within the network by considering both positive and negative links Getoor and Diehl (2005). Since negative links are usually not considered, most node ranking algorithms for unsigned networks cannot deal with negative values directly Haveliwala (2002); Cohn and Chang (2000). A straightforward solution is to apply node ranking algorithms of unsigned networks, such as EigenTrust Kamvar et al. (2003), by ignoring negative links or zero the entries corresponding to the negative links in the matrix representation of the network Richardson et al. (2003). In other words, we only consider the positive network while ignoring the impact from in a signed network. This solution cannot distinguish between negative and missing links since both of them correspond to a zero entity in the representation matrix. Recent node ranking algorithms for signed networks fall into three themes – (a) centrality measurements are used; (b) PageRank-like models are used Page et al. (1999); and (c) HITS-like methods are used Kleinberg (1999). Next, we will introduce representative algorithms for each group.

3.1.1 Centrality-based algorithms

Centrality-based algorithms use certain centrality measurements to rank nodes in signed networks. If a node receives many positive incoming links, it should have high prestige value, while nodes with many negative incoming links will have small values of prestige. A measure of the status score of based on the indegree of positive and negative links is proposed in Zolfaghar and Aghaie (2010) as follows:

(1)

where , and are the indegree of positive and negative links of , respectively. A similar metric is used in Kunegis et al. (2009) as the subtraction of indegree of negative links from indegree of positive links, i.e.,

. An eigenvector centrality metric is proposed in 

Bonacich and Lloyd (2004)

for balanced complete signed networks. We can divide nodes of a balanced complete signed network into two communities such that all positive links connect members of the same community and all negative links connect members of different communities. Thus, positive and negative scores in the eigenvector that correspond to the largest eigenvalue of the adjacency matrix

reveal not only the clique structure but also status scores within each clique Bonacich and Lloyd (2004).

3.1.2 PageRank-based Algorithms

The original PageRank algorithm expresses the reputation score for the -th node as:

(2)

where is the outdegree of positive links of

. The probability

can be computed in an iterative way:

(3)

where the term is the restart component, the total number of users, and is a damping factor. In signed networks, mechanisms are also provided to handle negative links Traag et al. (2010); Borgs et al. (2010); Chung et al. (2013). Next, we detail three representative algorithms in this group Shahriari and Jalili (2014); De Kerchove and Van Dooren (2008); Traag et al. (2010)

In Shahriari and Jalili (2014), two status scores are calculated by the original PageRank algorithm for the positive network and the negative network separately, and the difference of the two provides the final result. Therefore, this algorithm considers a signed network as two separate networks and completely ignores the interactions between positive and negative links. Furthermore, this approach does not have natural interpretations in terms of the reputation scores of nodes. In Wu et al. (2016), the Troll-Trust model is proposed that has a clear physical interpretation. An exponential node ranking algorithm based on discrete choice theory is proposed in Traag et al. (2010). When the observed reputation is , the probability of with the highest real reputation according to discrete choice theory is:

(4)

An iterative approach is used to compute the status scores as follows:

(5)

Within a certain range of , the aforementioned formulation can achieve a global solution with arbitrary initializations.

The work in De Kerchove and Van Dooren (2008); de Kerchove et al. (2009) uses the intuition that the random-walk process should be modified to avoid negative links. Therefore nodes receiving negative connections are visited less. This is formalized as follows:

(6)

where gives the ratio of walkers that distrust the node they are in. In that manner represents the ratio of remaining walkers in . The distrust matrix is calculated as follows:

  • A random walk according to the original PageRank formulation is used:

    (7)

    where is the transition matrix whose th entry indicates the ratio of walkers in who were in at time as follows:

    (8)
  • A walk in automatically adopts negative opinions of . In other words, he adds the nodes negatively pointed by into his distrust list (). A walker who distrusts a node leaves the graph if ever he visits the node (). With the intuition, is updated as follows:

    (9)

3.1.3 HITS-based Algorithms

The original HITS algorithm Kleinberg (1999) calculates a hub score and an authority score for each node as

(10)

HITS-based algorithms provide components to handle negative links based on the original HITS algorithm. In Shahriari and Jalili (2014), two strategies are proposed. The first applies the original HITS algorithm separately on the positive and negative networks as follows:

(11)

Then, the final hub and authority scores are computed as follows:

(12)

The other way is to incorporate the signs directly as follows:

(13)

Instead of hub and authority scores in HITS, the concepts of bias and deserve are introduced in Mishra and Bhattacharya (2011). Here, bias (or trustworthiness) of a link reflects the expected weight of an outgoing connection and deserve (or prestige) of a link reflects the expected weight of an incoming connection from an unbiased node. Similar to HITS, the deserve score for is the aggregation of all unbiased votes from her incoming connections as:

(14)

where indicates the influence that bias of has on its outgoing link to

(15)

while the bias score for is the aggregation of voting biases of her outgoing connections as:

(16)

3.2 Community Detection in Signed Networks

The existence of negative links in signed networks makes the definition of community detection in signed networks substantially different from that in unsigned networks. In unsigned networks, community detection identifies groups of densely connected nodes Tang and Liu (2010); Papadopoulos et al. (2012); Ailon et al. (2013). In signed networks, groups of users are identified, where users are densely connected by positive links within the group and negative links between groups. Based on the underlying methodology, clustering-based, modularity-based, mixture-model-based and dynamic-model-based methods are used. Next we will give basic concepts for each group with representative algorithms.

3.2.1 Clustering-based Algorithms

Clustering-based algorithms transform a graph vertex clustering problem to one that can be addressed by traditional data clustering methods. If we consider a positive link or a negative link indicates whether two nodes are similar or different, community detection in signed networks is boiled down to the correlation clustering problem Bansal et al. (2004). Bansal et. al. proved NP hardness of the correlation clustering problem and gave constant-factor approximation algorithms for the special case in which the network is complete and undirected, and every edge has weight or  Bansal et al. (2004). A two phase clustering re-clustering algorithm is introduced in Sharma et al. (2009) – (1) the first phase is based on Breadth First Search algorithm which forms clusters on the basis of the positive links only; and (2) the second phase is to reclassify the nodes with negative links on the basis of the participation level of the nodes having the negative links. In addition, there are two groups of clustering algorithms for community detection. One is based on k-balanced social theory and the other is based on spectral clustering. Note that algorithms based on spectral clustering are designed for undirected signed networks.

Algorithms based on k-balanced social theory aim to find clusters with minimal positive links between clusters and minimal negative links inside clusters. In Doreian and Mrvar (1996), the objective function of clustering algorithms is defined as , where is the number of negative links within clusters and the number of positive links between clusters. The proposed algorithm in Doreian and Mrvar (1996); Hassan et al. (2012a) first assigns the nodes to clusters randomly, and then optimizes the above objective function through reallocating the nodes. An alternative approach is to leverage simulated annealing to optimize the objective function  Traag and Bruggeman (2009); Bogdanov et al. (2010).

One spectral clustering technique is introduced in Kunegis et al. (2010). For a signed network , it first defines the signed Laplacian matrix Hou (2005) as follows:

(17)

Similar to the Laplacian matrix for unsigned networks, it can be proven that the signed Laplacian matrix is often positive-semidefinite but it is positive-definite if and only if the network is unbalanced. Spectral clustering algorithms on the signed Laplacian matrix can detect clusters of nodes within which there are only positive links. The Laplacian matrix in Eq. (17 tends to separate pairs with negative links rather than to force pairs with positive links closer. Hence a balanced normalized signed Laplacian matrix is proposed in Zheng and Skillicorn (2015) as:

(18)

Another spectral clustering technique is balanced normalized cut Chiang et al. (2012). The objective of a positive ratio cut is to minimize the number of positive links between communities:

(19)

where

are the community indicator vectors, and

is the Laplacian matrix of positive links. The objective of negative ratio association is to minimize the number of negative links in each cluster as:

(20)

The balance normalized cut is to minimize the positive ratio cut and negative ratio association simultaneously as:

(21)

where the matrix of in balanced normalized cut is identical to the balanced normalized signed Laplacian matrix in Eq. (18).

We can obtain by solving the optimization problems in Eqs (19), (20) or (21). To generate clusters, we can round to a valid indicator set Chiang et al. (2012) – we consider as a -dimensional vector representation of user and then perform -means on these vectors

3.2.2 Modularity-based Algorithms

These algorithms are to detect communities by optimizing modularity or its variants for signed networks Li et al. (2014a). The original modularity Newman and Girvan (2004) is developed for unsigned networks and it measures how far the real positive connections deviates from the expected random connections, which is formally defined as follows:

(22)

where is the Kronecker delta function which is 1 if and are in the same community, and 0 otherwise. In Gómez et al. (2009), modularity of networks with only negative links is defined in a similar as :

(23)

Modularity for signed network should balance the tendency of users with positive links to form communities and that of users with negative links to destroy them and the mathematical expression of is:

(24)

Eq. (24) can be rewritten as:

(25)

The definition of in Eq. (24) has three properties Li et al. (2014a) – (1) boils down to if no negative link exists; (2) if all nodes are assigned to the same community; and (3) is anti-symmetric in weighted signed networks. Based on in Eq. (24), several variants of modularity are developed such as modularity density Li et al. (2014a) and frustration Anchuri and Magdon-Ismail (2012). Community structure can be obtained by either minimizing frustration Anchuri and Magdon-Ismail (2012) or maximizing modularity, both of which have been proven to be a general eigenvector problem Anchuri and Magdon-Ismail (2012). In Amelio and Pizzuti (2013), a community detection framework SN-MOGA is proposed by using non-dominated sorting genetic Srinivas and Deb (1994); Pizzuti (2009) to minimize frustration and maximize signed modularity simultaneously.

3.2.3 Mixture-model-based Algorithms

Mixture-model-based algorithms generate the division of the network into communities based on generative graphical models Chen et al. (2013). In general, there are two advantages of mixture-model-based algorithms. First they provide soft-partition solutions in signed networks. Second, they provide soft-memberships which indicate the strength of a node belonging to a community. These two advantages determine that they can identify overlapping communities. Stochastic block-based models and probabilistic mixture-based models are two types of mixture models widely adopted for community detection in signed networks. Stochastic block-based models generate a network from a node perspective where each node is assigned to a block or community and links are independently generated for pairs of nodes. In Jiang (2015), a generalized stochastic model, i.e., signed stochastic block model (SSBM), is proposed to identify communities for signed networks where nodes within a community are more similar in terms of positive and negative connection patterns than those from other communities. SSBM represents the memberships of each node as hidden variables and uses two matrices to explicitly characterize positive and negative links among groups, respectively. While probabilistic mixture-based models generate a network from the link perspective Shen (2013). In Chen et al. (2013) , a signed probabilistic mixture (SPM) model is proposed to detect overlapping communities in undirected signed networks. A link from to is generated by SPM as follows:

  • If the link from to is positive, i.e., :

    1. Choose a community for the link with probability

    2. Select from with probability

    3. Select from with probability

  • If the link from to is negative, i.e., :

    1. Choose two different communities and for the link with probability

    2. Select from with probability

    3. Select from with probability

Overall, the probability of the link from to can be rewritten as:

(26)

3.2.4 Dynamic-model-based Algorithms

Dynamic-model-based algorithms consider a dynamic process taking place on the network, which reveals its communities. One type of algorithm in this group is based on discrete-time and continuous-time dynamic models of social balance, and a review of these algorithms can be found in Zheng et al. (2014). A framework based on agent-based random walk model is proposed in Yang et al. (2007) to extract communities for signed networks. Generally, links are much denser within a community than between communities. The intuition behind this framework is that an agent, starting from any node, should have higher chances to stay in the same community than to go to a different community after a number of walks. The framework has two advantages – (1) it is very efficient with linear time complexity in terms of the number of nodes; and (2) it considers both the density of links and signs, which provides a unified framework for community detection for unsigned and signed networks. Some additional steps are added by Kong and Yang (2011) to further advance the framework such as introducing a method to detect random walk steps automatically.

3.3 Promising Directions for Node-oriented Tasks

In this subsection, we discuss two node-oriented tasks including node classification and node embedding, which need further investigations to help us gain a better understanding of nodes in signed networks.

3.3.1 Node Classification in Signed Networks

User information such as demographic values, interest beliefs or other characteristics plays an important role in helping social media sites provide better services for their users such as recommendations and content filtering. However, most social media users do not share too much of their information Zheleva and Getoor (2009). For example, more than 90% of users in Facebook do no t reveal their political views Abbasi et al. (2014). One way of bridging this knowledge gap is to infer missing user information by leveraging the pervasively available network structures in social media. An example of such inference is that of node classification in social networks. The node classification problem has been extensively studied in the literature Getoor and Diehl (2005). The vast majority of these algorithms have focused on unsigned social networks (or social networks with only positive links) Sen et al. (2008). Evidence from recent achievements in signed networks suggests that negative links may be also potentially helpful in the task of node classification.

Let be the set of class labels. Assume that is the set of labeled users where and is the set of unlabeled users. We use to denote the label indicator matrix for where if is labeled as , otherwise. With above notations and definitions, the problem of user classification in a signed social network can be formally stated as follows: Given a signed social network with and , and labels for some users , user classification in a signed social network aims to infer labels for by leveraging , and .

There are two possible research directions for node classification in signed networks. Since node classification has been extensively studied for unsigned networks, one way is to transform algorithms from unsigned to signed networks. Negative links present distinct properties from positive links Szell et al. (2010). As suggested in Leskovec et al. (2010a), positive and negative links should also be viewed as tightly related features in signed social networks. Meanwhile links could have different semantics in different social media sites. Therefore, an alternative approach is to develop novel models based on the understandings about signed networks. Very recently, a framework is proposed to capture both single- and multi-view information from signed networks for node classification that significantly improves the classification performance Tang et al. (2016a).

3.3.2 Node Embedding

Node embedding (or network embedding), which aims to learn low-dimensional vector representations for nodes, has been proven to be useful in many tasks of social network analysis such as link predictionLiben-Nowell and Kleinberg (2007), community detectionPapadopoulos et al. (2012), and node classificationBhagat et al. (2011). The vast majority of existing algorithms have been designed for social networks with only positive links while the work on signed network embedding is rather limited.

Given a signed network , the task of signed-network embedding is to learn a low-dimensional vector representation for each user where is the embedding dimension. Similar to unsigned network embedding, a signed network embedding algorithm needs (1) an objective function for signed network embedding; and (2) a representation learning algorithm to optimize the objective function. Social theories for unsigned social networks have been widely used to design objective functions for unsigned social network embedding. For example, social correlation theories such as homophily and social influence suggest that two positively connected users are likely to share similar interests, which are the foundations of many objective functions of unsigned network embedding Belkin and Niyogi (2001)

. Many social theories such as balance and status theories are developed for signed social networks and they provide fundamental understandings about signed social networks, which could pave us a way to develop objective functions for signed network embedding. Meanwhile recently deep learning techniques provide powerful tools for representation learning which have enhanced various domains such as speech recognition, natural language processing and computer vision 

Lecun et al. (2015). Therefore a useful future direction is to harness the power of deep learning techniques to learn low-dimensional vector representations of nodes while preserving the fundamental understanding about signed social networks from social theories.

4 Link-oriented Tasks

The objects of link-oriented tasks are links among nodes, which aim to reveal fine-grained and comprehensive understandings of links. The availability of negative links in signed networks not only enriches the existing link-oriented tasks for unsigned networks such as link prediction and tie strength prediction, but only encourages novel link-oriented tasks specific to signed networks such as sign prediction and negative link prediction. In this section, we review two extensively investigated link-oriented tasks in signed networks including link prediction and sign prediction. We would like to clarify the differences of these two tasks since they are used interchangeably in some literature. The differences of link prediction and sign prediction are demonstrated in Figure 6:

  • In link prediction, signs of old links are given, while no signs are given to links in sign prediction; and

  • Link prediction predicts new positive and negative links, while sign prediction predicts signs of existing links.

(a) Link Prediction
(b) Sign Prediction
Figure 6: An Illustration of the Differences of Link Prediction and Sign Prediction.

4.1 Link Prediction in Signed Networks

Link prediction infers new positive and negative links by giving old positive and negative links Leskovec et al. (2010a); Chiang et al. (2011). Existing link prediction algorithms can be roughly divided into two groups, which correspond to supervised and unsupervised methods. Supervised methods consider the link prediction problem as a classification problem by using the existence of links as labels, while unsupervised methods make use of the topological properties of the snapshot of the network. Next, we will review each group with representative algorithms.

4.1.1 Supervised Methods

Supervised methods treat link prediction as a classification problem and usually consist of two important steps. One is to prepare labeled data and the other is to construct features for each pair of users. The first step is trivial since the signs of links can be naturally treated as labels. Therefore different algorithms in this family provide different approaches to construct features.

In addition to indegree and outdegree of positive (or negative) links, triangle-based features according to balance theory are extracted in Leskovec et al. (2010a). Since signed social networks are usually very sparse and most users have few of indegree or outdegree, many users could have no triangle-based features and triangle-based features may not be robust Chiang et al. (2011). A link prediction algorithm can be developed based on any quantitative social imbalance measure of a signed network. Hence, -cycle-based features are proposed in Chiang et al. (2011), where triangle-based features are special cases of -cycle-based features when . In addition to -cycle-based features, incoming local bias (or the percentage of negative reviews it receives in all the incoming reviews) and outgoing local bias (or the percentage of negative reviews it gives to all of its outgoing reviews) are also reported to be helpful for the performance improvement in link prediction Zhang et al. (2013). In chemical and biological sciences, the quantitative structure-activity relationship hypothesis suggests that “similar molecules” show “similar activities”, e.g., the toxicity of a molecule can be predicted by the alignment of its atoms in the three-dimensional space. This hypothesis may be applicable to social networks – the structure and network patterns of the ego-networks are strongly associated with the signs of their generated links. Therefore, frequent sub-networks from the ego-networks are used as features in Papaoikonomou et al. (2014)

. Besides features extracted from topological information, attributes of users such as gender, career interest, hometown, movies, thinking are also used as features in 

Patidar et al. (2012) where it first trains a classifier based on these features, then suggests new links and finally refines them which either maintain or enhance the balance index according to balance theory. Other types of features are also used for the problem of link prediction in signed networks including user interaction features DuBois et al. (2011) and review-based features Borzymek and Sydow (2010). Interaction features are reported to be more useful than node attribute features in DuBois et al. (2011).

4.1.2 Unsupervised methods

Unsupervised methods are usually based on certain topological properties of signed networks. Algorithms in this family can be categorized into similarity-based, propagation-based, and low-rank approximation-based methods.

Similarity-based Methods: Similarity-based methods predict the signs of links based on node similarity. Note that similarity-based methods are typically designed for undirected signed networks. A typical similarity-based method consists of two steps. First, it defines a similarity metric to calculate node similarities. Then, it provides a way to predict positive and negative links based on these node similarities.

One popular way of calculating node similarity is based on user clustering. We discuss two representative approaches below:

  • The network is partitioned into a number of clusters using the method in Doreian and Mrvar (1996). Then, the conditional similarity for two clusters A and B with a third cluster C is defined according to Javari and Jalili (2014):

    (27)

    where is the set of nodes in the cluster C, which are linked by nodes in A and B, and is the average signs of links from nodes in cluster A to node . Node similarity is calculated as the similarity between clusters where these two nodes are assigned.

  • Spectral clustering based on the Laplacian matrix for signed networks is performed Symeonidis and Mantas (2013). Then, two similarities are defined. The first is the similarity of nodes that are assigned to the same cluster:

    (28)

    The second is the similarity of nodes that are assigned to different clusters:

    (29)

    where is a distance metric.

Another way of calculating node similarity is based on status theory. According to status theory, the positive in-degree and the negative out-degree of a node increase its status. In contrast, the positive out-degree , and negative in-degree decrease its status. According to this intuition, similarity is defined as follows Symeonidis and Tiakas (2013):

(30)

With node similarity, the second step is to determine the signs of links. Since we have pair-wise node similarities, user-oriented collaborative filtering are used to aggregate signs from similar nodes to predict positive and negative links Javari and Jalili (2014). Another approach is based on status theory and the sign from to is predicted as the sign of the sum of over all triplets  Symeonidis and Tiakas (2013).

Propagation-based Methods: The vast majority of propagation-based methods are proposed for trust-distrust networks, which are a special (and important) class of signed networks. The adjacency matrix is very sparse and many entries in are zero. The basic idea of propagation-based methods is to compute a dense matrix with the same size of by performing certain propagation operators on . Then the sign of a link from to is predicted as and the likelihood is . In Guha et al. (2004), trust propagation is treated as a repeating sequence of matrix operations, which consists of four types of atomic trust propagations. These four types are direct propagation, trust coupling, co-citation and transpose trust as shown in Figure 7. Two strategies are studied for incorporating distrust. The first is that of one-step distrust propagation, in which we propagate multiple step trust and then propagate one-step distrust. The second is that of multiple step distrust propagation in which trust and distrust propagate together. One step distrust propagation often outperforms multiple step distrust propagation Guha et al. (2004). However, one step distrust propagation might not converge, when the network is dominated by distrust links. On the other hand, multiple step distrust propagation may yield some unexpected behaviors Ziegler and Lausen (2005). To mitigate these two problems, Ziegler and Lausen 2005 propose to integrate distrust into the process of the Appleseed trust metric computation instead of superimposing distrust afterwards. Methods in Guha et al. (2004) and Ziegler and Lausen (2005) are based on the matrix representation. There are methods in this family investigating other representations such as subjective logic Knapskog (1998), intuitionistic fuzzy relations De Cock and Da Silva (2006) and bilattice Victor et al. (2006), which can naturally perform both trust and distrust propagation by defining corresponding operators.

Figure 7: Four types of atomic trust propagations.

Low-rank approximation methods: The notion of balance is generalized by Davis in 1967 to weak balance, which allows triads with all negative links. Low-rank approximation methods are based on weak structural balance as suggested in Hsieh et al. (2012) that weakly balanced networks have a low-rank structure and weak structural balance in signed networks naturally suggests low-rank models for signed networks. Low-rank approximation methods compute the dense matrix via the low-rank approximation of instead of propagation operators for propagation-based methods. With , the sign and the likelihood of a link from to are predicted as and , respectively. In Hsieh et al. (2012), the link prediction problem in signed networks is mathematically modeled as a low-rank matrix factorization problem as follows:

(31)

where is the low-rank matrix to approximate

. The square function is chosen as the loss function in

. Pair-wise empirical error, similar to the hinge loss convex surrogate for 0/1 loss in classification, is used in Agrawal et al. (2013). They use of this particular variation since it elegantly captures the correlations amongst the users and thereby makes the technique more robust to fluctuations in individual behaviors. In Cen et al. (2013)

, a low-rank tensor model is proposed for link prediction in dynamic signed networks.

4.2 Sign Prediction

Most social media services provide unsigned social networks such as the friendship network in Facebook and the following network in Twitter, while only few services provide signed social networks. The task of sign prediction is to infer the signs of existing links in the given unsigned network. It is difficult, if not impossible, to predict signs of existing links by only utilizing the given unsigned network Yang et al. (2012). Therefore, most of the existing sign predictors use additional sources of information. The most widely used sources are user interaction information and cross-media information.

4.2.1 Sign Prediction with Interaction Data

In reality, we are likely to adopt the opinions from our friends while fighting the opinions of our foes. As a consequence, decisions of users with positive links are more likely to agree, whereas for users with negative connections, the chance of disagreement would be considerably higher. In social media, users can perform positive or negative interactions with other users. Positive interactions show agreement and support, while negative interactions show disagreement and antagonism. There are strong correlations between positive (or negative) links and positive (or negative) interactions Yang et al. (2012). Tang et al. suggest a straightforward algorithm for sign prediction based on the correlation between interactions and links. The first step is to initialize signs of links based on interactions. Positive signs are used for positive interactions, whereas negative signs are used for negative interactions. Next, the signs of links are refined according to status theory or balance theory Tang et al. (2015). More sophisticated algorithms incorporate link and interaction information into coherent frameworks. In Yang et al. (2012), a framework with a set of latent factor models is proposed to infer signs for unsigned links, which capture user interaction behavior, social relations as well as their interplay. It also models the principles of balance and status theories for signed networks. A one-dimensional latent factor is introduced for and then we model the sign between and as , which can capture balance theory. The vector parameter is introduced for users to capture their partial ordering, and then the status of is modeled as where is the latent factor vector of . Status theory characterizes the sign from to as their relative status difference . Yu and Xie find significant correlations and mutual influence between user interactions and signs of links. They propose a mutual latent random graph framework to flexibly model evidence from user interactions and signs. This approach is used to perform user interaction prediction and sign prediction simultaneously Yu and Xie (2014b, a).

4.2.2 Sign Prediction with Cross-Media Data

In the task of link prediction in signed networks Leskovec et al. find that the learned link predictors have very good generalization power across social media sites. This observation suggests that general guiding principles might exist for sign inference across different networks, even when links have different semantic interpretations in different networks Leskovec et al. (2010a)

. Another useful source for sign prediction is cross-media information. The goal is to predict signs of a target network with a source signed network. The basic approach is to learn knowledge or patterns from the source signed network, and use it to predict link signs in the target network. The vast majority of algorithms in this family use transfer learning to achieve this goal. One representative way is to construct generalizable features that can transfer patterns from the source network to the target network for sign prediction. Since some social theories such as status and balance theories are applicable for all signed networks, it is possible to extract generalizable features suggested by social theories, such as balance and status theory. In 

Tang et al. (2012), a factor-graph model is learned with features from the source network to infer signs of the target network. Although links in different signed networks may have different semantics, a certain degree of similarity always exists across domains, e.g., similar degree distributions and diameters. With this intuition, an alternative way is to project the source and target networks into the same latent space. Latent topological features are constructed to capture the common patterns between the source and target networks. This is obtained through the following optimization problem Ye et al. (2013):

(32)

where and denote the adjacency matrices for the source and target network, respectively. , , and are four latent topological feature matrices Ye et al. (2013). is the common latent space for both networks, which ensures that the extracted topological features of both graphs are expressed in the same space. With the latent topological features, a transfer learning with instance weighting algorithm is proposed to predict signs of the target unsigned network by learning knowledge from the source signed network .

4.3 Promising Directions for Link-oriented Tasks

For many social media sites, negative links are usually unavailable, which might limit the applications of mining signed networks. Therefore, it is helpful to predict negative links. Furthermore, for most signed social networks in social media, only binary relations are available and strengths of the relations are not available. In other words, we would like to perform tie strength prediction. In this subsection, we discuss these two link-oriented tasks.

4.3.1 Negative Link Prediction

It is evident from recent work that negative links have significant added value over positive links in various analytical tasks such as positive link prediction Guha et al. (2004); Leskovec et al. (2010a), and recommender systems Victor et al. (2009); Ma et al. (2009). However, it is generally not very desirable for online social networks to explicitly collect negative links Hardin (2004); Kunegis et al. (2013). As a consequence, the vast majority of social media sites such as Twitter and Facebook do not enable users to explicitly specify negative links. Therefore, it is natural to question whether one can predict negative links automatically from the available data in social networks. While this problem is very challenging Chiang et al. (2013), the results of such an approach have the potential to improve the quality of the results of a vast array of applications. The negative link prediction problem is illustrated in Figure 8. The negative link prediction problem is different from both the link prediction and sign prediction problems as follows:

Figure 8: An Illustration of The Problem of Negative Link Prediction.
  • Link prediction in signed networks predicts positive and negative links from existing positive and negative links. On the other hand, negative link prediction does not assume the existence of negative links.

  • Sign prediction predicts signs of already existing links. While the negative link prediction problem needs to identify the pairs of nodes between which negative links are predicted to exist.

A recent work in Tang et al. (2015) found that negative links can be predicted with user interaction data by using the correlation between negative interactions and negative links. Furthermore, the proposed negative link predictor in Tang et al. (2015)

has very good generalization across social media sites, which suggests that cross-media data might be also helpful in the problem. It is possible to build signed networks via sentiment analysis of texts 

Hassan et al. (2012b); Wang et al. (2014), which suggests that user-generated content has significant potential in predicting negative links in social media.

4.3.2 Tie-Strength Prediction

The cost of forming links in social media is very low, as a result of which many weak ties are formed Xiang et al. (2010). The authors of Huberman et al. (2008) show that users can have many followees and followers in Twitter with whom they are only weakly associated in the physical world. Users with strong ties tend to be more similar than those with weak ties. Since homophily is a useful property from the perspective of mining tasks, such as recommendation and friend management, it suggests that tie-strength prediction can also be very useful. For unsigned networks in social media, such as friendship in Facebook and Twitter, we often choose a binary adjacency matrix representation where denotes a positive link from to and 0 otherwise. The tie-strength prediction task in unsigned networks is to infer a strength in for a given positive link. The original binary matrix representation with values in is converted into a continuous valued matrix representation with values in by tie-strength prediction in unsigned networks.

If we choose one adjacency matrix to represent a signed network with to denote negative, missing and positive links, a tie strength predictor infers strength values in [-1,0] for negative links and [0,1] for positive links. If we choose two adjacency matrices and in to represent positive and negative links separately, a tie strength predictor infers strength values in [0,1] for positive and negative links.

Previous studies in positive tie-strength prediction problem suggest that pairwise user similarity is reflected in strong ties. Therefore, the strengths of positive ties are modeled as the hidden impacts of node similarities. Furthermore, the strengths of positive ties are modeled as the hidden causes of user interactions since they affects the frequency and nature of user interactions Xiang et al. (2010). A preliminary work in Tang et al. (2014b) finds that it is more likely for two users to have negative links if they have more negative interactions. Analogously, this suggests the following directions for tie-strength prediction: (a) What is the relation between negative tie strength and node-node similarities and how negative tie strength impacts user interactions; and (b) how negative and positive tie strength affect one another.

5 Application-oriented Tasks

Just as unsigned networks are used frequently in the context of various applications such as data classification Zhu et al. (2007), data clustering Long et al. (2006), information propagation Kempe et al. (2003) and recommendation Tang et al. (2013), signed networks can be leveraged as well. Application-oriented tasks augment traditional algorithms with signed networks. For example, in addition to rating information, recommender systems with signed networks can also make use of signed networks. In this section, we review the recommendation and information diffusion applications and discuss promising research directions.

5.1 Recommendation with Signed Networks

Assume that is the user-item ratings matrix where is the rating from the -th user to the -th item. In a typical recommender system, most of the entries are missing. Traditional recommender systems aim to predict these missing values by using observed values in . In the physical world, we always seek recommendations from our friends, which suggests that social information may be useful to improve recommendation performance. Many recommender systems are proposed to incorporate ones’ friends for recommendation and gain performance improvement. A comprehensive review about social recommendation can be found in Tang et al. (2013); Tang et al. (2014). Scholars have noted that negative links may be more noticeable and credible than the positive links with a similar magnitude Cho (2006). Negative links may be as important as positive links for recommendation. In recent years, systems based on collaborative filtering (CF) are proposed to incorporate both positive and negative links for recommendation. Typically, a CF-based recommender system with signed networks contains two components corresponding to the basic CF model and the model extracted from the signed network. The basic CF models are categorized into memory-based and model-based systems.

5.1.1 Memory-based methods

Memory-based recommender systems with signed networks choose memory-based collaborative filtering, and especially user-oriented models Victor et al. (2009); Victor et al. (2013); Chen et al. (2013b); Nalluri (2014)

. A typical user-oriented model first calculates pair-wise user similarity based on some similarity metrics such as Pearson’s correlation coefficient or cosine similarity. Then, a missing rating of user

for item is predicted by aggregating ratings from the similar peers of user as follows:

(33)

where is the set of similar users of , is the average rating from and is the connection strength between and . There are several strategies for incorporating negative links into the above user-oriented model as:

  • One is to use negative links to avoid recommendations from these “unwanted” users as Victor et al. (2009):

    (34)

    is the set of users to whom has negative links.

  • Another way is to consider negative links as negative weights, i.e., considering negative links as dissimilarity measurements, as Victor et al. (2013):

    (35)

    where is the dissimilarity between and .

  • In reality, positive and negative links in signed networks are very sparse therefore Nalluri proposes a recommender system, which first propagates positive and negative values in signed networks and then reduces the influence from negative values as Nalluri (2014):

    (36)

5.1.2 Model-based Methods

Model-based recommender systems with negative links use model-based collaborative filtering. Matrix factorization methods are particularly popular Ma et al. (2009); Forsati et al. (2014). Assume that is the -dimensional preference latent factor of and is the -dimensional characteristic latent factor of item . A typical matrix factorization-based collaborative filtering method models the rating from to the -th item as the interaction between their latent factors, i.e., where and can be obtained by solving the following optimization problem:

(37)

where and where and are the numbers of users and items in a recommender system. The term is introduced to avoid over-fitting, controlled by the parameter . is a weight matrix where is the weight for the rating for to . A common way to set is if we observe a rating from to the -th item, and otherwise. The optimization problem in Eq. (37) is convex for and , respectively. Therefore it is typically solved by gradient decent methods or alternating least squares. If positively link to , and are likely to share similar preferences. Therefore, to capture positive links, Ma et al. Ma et al. (2011) added a term to minimize the distance of the preference vectors of two users with a positive link based on Eq. (37) as follows:

(38)

where is the strength of the positive link from to , and controls the contribution from positive links.

If has a negative link to , it is likely that thinks that has totally different tastes. With this intuition, for a negative link from to , Ma et al. Ma et al. (2009) introduce a term to maximize the distance of their latent factors based on the matrix factorization model as follows:

(39)

where is the strength of the negative link for to . The underlying assumption of Eq. (39) is to consider negative links as dissimilarity measurements. Gradient descent is performed in Ma et al. (2009) to obtain a local minimum of the objective function given by Eq. (39). However, recent research suggests that negative links may not denote dissimilarity and users with negative links tend to be more similar than randomly selected pairs Tang et al. (2014a). It also observes that users with positive links are likely to be more similar than pairs of users with negative links, which is very consistent with the extension of the notion of structural balance in Cygan et al. (2012) – a structure in signed network should ensure that users are able to have their “friends“ closer than their “enemies”, i.e., users should sit closer to their “friends” (or users with positive links) than their “enemies” (or users with negative links). With this intuition, for where has a positive link to while has a negative link to , the latent factor of should be more similar to the latent factor of than that of to capture negative links. In particular, for each triple as , a regularization term is added as follows:

(40)

where is a similarity metric and is a penalty function that assesses the violation of latent factors of users with positive and negative links Forsati et al. (2014). Possible choices of are the hinge loss function and the logistic loss function . In Forsati et al. (2014)

, stochastic gradient descent (SGD) method is employed to optimize Eq. (

40). For a signed network with users, there could be triples that indicates we need to introduce possible regularization terms as Eq. (40) to capture the signed network for recommendations Forsati et al. (2014). Therefore, the computational cost of the system is very high. In Tang et al. (2016b), a system with only extra regularization terms is proposed that is much more efficient. A sophisticated recommender system is proposed in Yang et al. (2012). This system has several advantages – (1) it can perform recommendation and sign prediction simultaneously; and (2) it is the first framework to model balance theory and status theory explicitly for recommendation with signed networks.

5.2 Information Diffusion

Information diffusion can enable various online applications such as effective viral marketing and has attracted increasing attention Kempe et al. (2003); Chen et al. (2009). There are many information diffusion models for unsigned social networks including the classic voter model Clifford and Sudbury (1973), susceptible-infected-recovered (SIR) epidemic model May and Lloyd (2001), independent cascade (IC) model Goldenberg et al. (2001a, b), and the threshold model Granovetter (1978); Schelling (2006). One can apply these models of unsigned networks to signed networks by ignoring negative links. However, ignoring negative links might result in over-estimation of the impact of positive links Li et al. (2013). Therefore studying information diffusion and maximization in signed networks can not only help us understand the impact of user interactions on information diversity but also can push the boundaries of researches about dynamical process in complex networks. In addition, empirical results on real-world signed networks demonstrate that incorporating link signs into information diffusion models usually gains influence Li et al. (2013, 2014b); Shafaei and Jalili (2014). For example, the voter model with negative links generates at maximum of and more influence in the Epinions dataset compared to the model with only positive links Li et al. (2013). In the rest of this section, we will review representative diffusion models for signed networks

5.2.1 Voter Model for Signed Networks

A typical scenario of the application of the voter model is when users’ opinions switch forth and back according to their interactions with other users in networks. The authors of Li et al. (2013, 2014) investigate how two opposite opinions diffuse in signed networks based on the voter model proposed in Clifford and Sudbury (1973). It is more likely for users to adopt and trust opinions from their friends, while users are likely to adopt the opposite opinions of their foes. This intuition corresponds to the principles of “enemies’ enemies are my friends” and “my enemies’ friends are my enemies”. Hence, each node selects one user from his/her outgoing social networks randomly and performs two possible actions – (1) if has a positive link to the selected user , adopts ’s opinion; and (2) if has a negative link to , chooses the opinion opposite to ’s.

5.2.2 Susceptible-infected-recovered (SIR) Epidemic Model for Signed Networks

Using epidemiology to study information spread has become increasingly popular in recent years May and Lloyd (2001) because the information spread mechanisms are qualitatively similar to those of the biological disease spread Volz and Meyers (2007). The standard susceptible-infected-recovered (SIR) model assigns one of three states (susceptible, infected, or recovered) to each user. Based on SIR, the authors of Li et al. (2013); Fan et al. (2012) define five states for signed networks – (1) : susceptible with neutral opinions; (2) : infected with negative opinions; (3) : infected with positive opinions; (4) : recovered with negative opinions; and (5) : recovered with positive opinions. Users with can be infected by users with or ; and users with or do not spread their opinions any more. With the same intuition in Li et al. (2013), users are likely to adopt and trust opinions from their friends, while adopting the opposite opinions of their foes. At each step, users with state (or ) pick up one user from their social networks to interact with, and they can perform four possible actions depending on probabilities and the sign of links as shown in Table 4.

Actions Probabilities Relationship