A New Approach to Proportional Hazards Modeling for Estimating Customer Lifetime Value

08/03/2022

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by   Vadim Pliner, et al.

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Estimating customer lifetime value (CLV or LTV) is extremely important for making better business decisions. The proposed flexible proportional hazards model allows an estimation of lifetime value in contractual settings. This approach takes advantage of a churn model, which is assumed to be available.