A Framework for App Store Optimization

05/28/2019
by   Artur Strzelecki, et al.
0

In this paper a framework for app store optimization is proposed. The framework is based on two main areas: developer dependent elements and user dependent elements. Developer dependent elements are similar factors in search engine optimization. User dependent elements are similar to activities in social media. The proposed framework is modelled after downloading sample data from two leading app stores: Google Play and Apple iTunes. Results show that developer dependent elements can be better optimized. Names and descriptions of mobile apps are not fully utilized.

READ FULL TEXT

Please sign up or login with your details

Forgot password? Click here to reset

Sign in with Google

×

Use your Google Account to sign in to DeepAI

×

Consider DeepAI Pro