A Comparison of Source Distribution and Result Overlap in Web Search Engines

07/15/2022
by   Nurce Yagci, et al.
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When it comes to search engines, users generally prefer Google. Our study aims to find the differences between the results found in Google compared to other search engines. We compared the top 10 results from Google, Bing, DuckDuckGo, and Metager, using 3,537 queries generated from Google Trends from Germany and the US. Google displays more unique domains in the top results than its competitors. Wikipedia and news websites are the most popular sources overall. With some top sources dominating search results, the distribution of domains is also consistent across all search engines. The overlap between Google and Bing is always under 32 Bing than DuckDuckGo, going up to 78 search engine, especially in addition to Google, provides a wider variety in sources and might lead the user to find new perspectives.

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