Large Language Models have become popular for their remarkable capabilit...
We propose VADER, a spatio-temporal matching, alignment, and change
summ...
A/B tests are the gold standard for evaluating digital experiences on th...
Consider two brands that want to jointly test alternate web experiences ...
As tools for content editing mature, and artificial intelligence (AI) ba...
In a multi-channel marketing world, the purchase decision journey encoun...
This paper derives time-uniform confidence sequences (CS) for causal eff...
Malicious bots make up about a quarter of all traffic on the web, and de...
Orchestration of campaigns for online display advertising requires marke...
We introduce models for saliency prediction for mobile user interfaces. ...