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06/08/2021
Multi-Agent Cooperative Bidding Games for Multi-Objective Optimization in e-Commercial Sponsored Search
Bid optimization for online advertising from single advertiser's perspec...
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07/24/2019
Personalized Attraction Enhanced Sponsored Search with Multi-task Learning
We study a novel problem of sponsored search (SS) for E-Commerce platfor...
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07/24/2019
IntentGC: a Scalable Graph Convolution Framework Fusing Heterogeneous Information for Recommendation
The remarkable progress of network embedding has led to state-of-the-art...
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03/11/2019
Estimating Individual Advertising Effect in E-Commerce
Online advertising has been the major monetization approach for Internet...
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06/15/2018
CIA-Towards a Unified Marketing Optimization Framework for e-Commerce Sponsored Search
As the largest e-commerce platform, Taobao helps advertisers reach billi...
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03/01/2018