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06/24/2021
A new system for evaluating brand importance: A use case from the fashion industry
Today brand managers and marketing specialists can leverage huge amount ...
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05/24/2021
Aristotle Said "Happiness is a State of Activity" – Predicting Mood through Body Sensing with Smartwatches
We measure and predict states of Activation and Happiness using a body s...
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05/20/2021
The impact of virtual mirroring on customer satisfaction
We investigate the impact of a novel method called "virtual mirroring" t...
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05/19/2021
Forecasting managerial turnover through e-mail based social network analysis
In this study we propose a method based on e-mail social network analysi...
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05/17/2021
Studying the association of online brand importance with museum visitors: An application of the semantic brand score
This paper explores the association between brand importance and growth ...
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05/11/2021
Exploring the Antecedents of Consumer Confidence through Semantic Network Analysis of Online News
This article studies the impact of online news on social and economic co...
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01/30/2020